musing

Brewers across the nation will be cringing when they read the investigative report in today’s Milwaukee Journal Sentinel about dirty beer lines.

Of course this a local story, even quoting a vendor that “Milwaukee is a real horrible town for draft beer.”

But this will have repercussions in craft beer land because the “dirtiest” beer the reporters found came from a brewpub and the second dirtiest was another “microbrewed” beer. Both contained large amounts of lactobacillus (left), bacteria that produces lactic acid, souring a beer’s flavors and smells. It is the same microorganism responsible for spoiling milk.

So does that mean you should be concerned about the beer on tap at your local brewpub? Or that small breweries aren’t able to control quality – clear through to what is poured into your glass at a bar – as well as large?

First, this isn’t a safety issue but a quality one. Trust your senses, and if you notice foul aromas or sour beer point it out to your server. Second, a Budweiser checked at a place called Chasers Pub contained 1,950 cells of lactobacillus per gram and a yeast count of 16,400 cells per gram (sounds like a lot, doesn’t it?).

That’s not to say that breweries don’t recognize they’ve got a problem. In delivering the keynote speech at this year’s Craft Brewers Conference, Vinnie Cilurzo of Russian River Brewing said: “The integrity and quality of our beer is more important than hitting a certain growth number each year. Making sure the consumer is purchasing fresh craft beer is just one example. Taking care of draft lines and cleaning them properly is yet another example of the integrity I speak of.”

Boulevard Brewing founder John McDonald has been and an industry leader in addressing the problem and outspoken on the topic. “It depresses me how deplorable the state of draft lines has become,” he said a few years ago.

You might say the Brewers Association is taking the Journal Sentinel story head on – posting two stories about draft quality on the front page of its website and issuing a press release for an upcoming manual to improve draft quality (obviously in the works well before the Milwaukee investigation).

A Draft Quality Standards Committee comprised of small, large, and foreign brewers is in place and slated to release a standards manual in the first quarter of 2008. This document will be available to distributors, retailers, and the public. The goal will be to produce a comprehensive manual addressing draft beer dispensing and serving.

Let’s be straight. Addressing the problem is not the same as solving the problem. Dirty lines are always going to be a danger, and while we appreciate it when brewers choose not to filter out flavor those unfiltered beers also leave more sediment in lines. A dozen years ago a vendor told me the dirtiest lines he came across were always in brewpubs because it was distributors who trained bars and restaurants to clean lines (and most brewpubs didn’t buy draft beer from distributors).

But there’s reason to be optimistic. Everybody agrees that clean lines are good business. “I have never heard a bar customer say, ‘Gee, this bar does a lousy job of maintaining and cleaning their lines,’” New Belgium Brewing co-founder Kim Jordan once said. “They say that the beer they ordered is lousy.”

And then there is the matter of pride. The Journal Sentinel reported that New Glarus Brewing brewmaster Dan Carey takes it personally when one of his beers is served through a dirty line at a bar.

“It ruins my evening,” Cary told a reporter. “It’s my baby, and damn it, you’ve ruined it.”

Some numbers take longer to sink in than others, or maybe it is because this past week was awfully busy, but back on Aug. 29 Brew Blog reported Heineken Premium Light will miss its ambitious volume targets.

From the Financial Times:

“One blemish on the performance was Heineken premium light, a low calorie and low carbohydrate beer, that will not turn a profit in 2007 in the US, where it was launched last year.

“While volumes rose 30 per cent in the first half, Heineken admitted it had been ‘a little too bullish’ in setting a goal of selling 1m hectolitres, blaming the weather and higher prices.”

One million hectoliters. That’s more than 850,000 barrels, the measure usually used in the U.S. beer business. Or put another way, going on 11.7 million cases.

How much is that? Sierra Nevada sold 640,000 barrels in 2006.

Magic Hat, Bell’s, Shipyard, Abita, New Glarus, Stone, Kona, Great Lakes, Sweetwater and Victory – 10 breweries that each grew at a rate of 20% or more in 2006 – combined for 536,000 barrels.

All the brewpubs in the United States combined to sell 697,000 barrels in 2006. Total.

How could Heineken Premium Light, invented little more than a year ago, hope to rocket to 850,000 barrels?

By spending $55 million on marketing in 2006 (that’s just for HPL, not Heineken itself) and $70 million more in 2007.

Just something to think about.

And the latest advertising for Miller Lite introduces something called the More Taste League.

It features a Commish, played by actor John C. McGinley.

In “Interception,” McGinley catches a non-Miller Lite bottle that one beer-drinking buddy is attempting to toss to another. A podium, women dressed as referees and a large backdrop emblazoned with the words “More Taste League” suddenly appear. As McGinley lightly chastises his pals for drinking “non-sanctioned light beer,” they realize the error of their ways. When they ask which beers are sanctioned, McGinley replies in his trademark faintly exasperated (and sarcastic) tone, “Beer. Singular. Miller Lite.”

Compare, and contrast if you want, this to a GABF Fantasy League being organized on the beermapping.com discussion boards.

Shouldn’t Miller be happy just to call it the Less Filling League?

What do jazz musicians drink?

Yes, it does sound like a question Michael Jackson would have asked, but this time it was Martyn Cornell in a perfectly delightful post about the Bull’s Head at Barnes, which features Young’s beer on a handpump in the same room where live jazz is featured.

He concludes:

* drummers, being straight-ahead guys, prefer real ale, particularly Young’s Ordinary.
* bass players go for a beer with some (allegedly) perceived style, such as draught Leffe blonde.
* saxophonists are teetotal, at gigs, anyway, choosing mineral water or tea.
* trumpeters drink Beck’s from the bottle (something to do with exercising the embouchure?).
* piano players choose red wine.

And in the comments we get a dissenting vote: “My brother-in-law, a saxophonist, is especially partial to Chimay.”

Anyway, go read about a 30-year-old LP “inspired” by real ale and real ale breweries.

(About the photo: It is one that New Belgium Brewing shipped out in 2000 when the brewery released the “Worthy Glass” for its ales.)