What do beer people really want to read about?

Michael Jackson and Blue Moon.

Those were the most popular search terms that brought readers here in 2007. Looking at lists of the best read posts at several blogs I read got me poking around the stats at Appellation Beer, to see what you were reading and to try to guess why.

I was surprised this final post of the year will be the 299th, more than double 2006 and a lot more than I expect in 2008. An explanation about why week after next, when we’re back from an Internetless shakeout cruise that’s practice for a trip we expect to occupy much of 2008 and 2009.

Anyway, I won’t be finishing 2007 with a list of “top beer stories” (we already know the biggest one is also the one that still makes us terribly sad). I do recommend Don Russell’s look back with some make-you-smile predictions.

And I can tell you that the search terms that are trending up are Firestone, beer sommelier and Michelada.

Make of that what you will, as well as this list of the best read stories here during 2007:

1- Michael Jackson: Journalist
2- Russian River Brewing expansion update
3 – Blue Moon: Peter, Paul & Mary or Trini Lopez?
4 – 10 Beers that changed America
5 – New Beer Rule #2: IBUs and IQs
6 – And now . . . Imperial Hefeweizen
7 – Firestone 11 and a ‘Tale of Two Matts’
8 – Globalization versus local versus variety
9 – Fantasy Beer Dinner #1: Neal Stewart
10 – A million dollars worth of beer?

See you next week in time for The Session #11.

Monday morning musing: Belgian authenticity

I don’t expect many are reading beer blogs this day before Christmas, so not much musing. Just a few links that will be way too old if I wait to pass them along.

Family Brewers Association– Stephen Beaumont recently called the Belgian Family Brewers Association a “brilliant idea.” Indeed.

Beaumont writes: “Given the number of multinational brands on the market today which seek to evoke the Belgian ethos, and the penchant some Belgian brewers have for releasing beers under two or three different labels, the BFB is definitely a step in the right direction. While it won’t guarantee that you’ll like a specific brand, or even that said brand is a stellar example of the Belgian brewing arts, it at least will guarantee authenticity.”

To be an association member a brewery must have been in business for at least 50 years, so a small nit to pick. Surely there are new independent (family run) breweries who would be a perfect match with the older ones.

– The St. Louis Post-Disptach story abuut the distribution deal between Virginia micro brewery Starr Hill and Anheuser-Busch doesn’t make it clear what this deal means, but it’s a start. The lead:

Starr Hill Brewery is housed in a big converted food warehouse near the railroad tracks in Crozet, Va. In nearly every other way it’s tiny: A half-dozen employees make 5,000 barrels of beer a year — about the volume Anheuser-Busch can churn out in less than three hours at its St. Louis brewery.

But if you think the brewery on Three Notch’d Road is too small to catch the eye of the biggest U.S. brewer, think again.

– Following last week’s links about Frankenbeer came the news that the pinot noir grape genome has been sequenced.

More fodder for the wine world’s never-ending debate about the existence of terroir. The Economist even devotes two stories to the topic, in the second asking what sort of traits consumers might ask for.

The answer: “More reliable flavours for one thing. No longer need you doubt whether a wine truly does possess flavours of exotic coffee, chocolate, Asian spice, roast duck and blackberry and prune liqueur. Genes from those very animals and plants could be spliced straight into the grape’s genome. Forget hours spent swilling, swirling, sniffing, gurgling and spitting — it will all be there in black and white, in the sequence data.”

Sounds like a great tasting note. But where’s the soul?

Learn more about Lew Bryson

phillyBurbs.com profiles beer journalist/blogger/author and retired librarian Lew Bryson, headlining it “Suds vs. duds.”

Quite honestly, not a lot you don’t already know if you are a regular at his blog.

But worth dropping by to see the Miller Lite ad at the top (be sure to pass your mouse over it) and — attention Stonch — Lew pictured with Leffe and Stella Artois taps.

Would Bud plus Bud be win-win?

BudvarWould the beer world be a better place if Budweiser bought Budweiser?

Or put another way, would both American-owned Anheuser-Busch and Czech-owned Budejovicky Budvar be better off if A-B bought Budvar?

In the event you didn’t already answer “no” and move on . . .

Evan Rail explains the ins and out of of privatizing (selling) Budvar in his new Beer Culture blog in the Prague Daily Monitor. Then he asks this question:

Yes, I know that sounds like sacrilege to many beer fans. But if Budvar is privatized, can you imagine that anyone other than Anheuser-Busch would end up owning it? And does anyone out there consider for a second that maybe, just maybe, this might be a good thing — and not only in terms of the reduced legal fees for both companies?

We also have we have this view form the A-B side of the ocean. Brew Blog reported Monday that analyst Stifel Nicolaus published a report titled “On BUD’s Takeout Value.”

It asked whether a buyer would pay “more than a typical takeout multiple for BUD.” Absent a bidding war, Stifel’s verdict was no.

Why? Largely because A-B remains underindexed in imports and crafts.

Although A-B distributes Budvar in the United States, where the beer is called Czechvar, that is different than owning the esteemed brewery.

As Brew Blog points out, we heard plenty of rumors about A-B and InBev during 2007. And if (obviously more like when) the dollar continues to struggle in 2008 and InBev’s stock price grows stronger against A-B’s then the possibility of a less-than-friendly takeover increases.