I was hoping that the new Miller Lite commercials would run during the NCAA basketball tournament because that’s the best chance I figure to have of seeing them for a while.
Turns out Miller has posted them at its website (you’ll probably have to do the age check thing along the way), but not at YouTube.com.
BrandWeek has the details:
The other effort, “Ultimate Light Beer,” features a man walking into beer heaven. It’s a bar where the bartender recognizes him by name and he has a monogrammed stool, which turns into a recliner upon sitting down. Two patrons are playing air hockey on a table that also is broadcasting a basketball game. Others are shooting pool at a table with moving pockets that catch any shot. When our protagonist orders two Lites, two waitresses deliver.
Beyond the theological questions the commercials pose they got me wondering . . . Why, if this is heaven, is there a need to drink low-calorie (i.e. light) beer?
Red Tractor beer is not a brand in the UK (as opposed to the Palisade Red Truck IPA from Colorado), but a stamp that assures it is made only with British ingredients that have been checked for quality assurance.
The photo on the left was taken at our destination last week Zion National Park in Utah and the photo at the top on the way there. Whiting Brothers businesses, motels and services stations, operated along Route 66 from 1926 into the 1990s (though their presence was severely diminished before the end).