The beer wit and wisdom of the Gourdians

Gourdians T-shirtMorning came way too early Friday at the Craft Brewers Conference, but I was committed to put on a Gourdians T-shirt and make it to the 8:30 presentation titled, “Marketing Outside the Pumpkin.”

Marty Jones (Oskar Blues), David Buhler (Elysian Brewing) and Greg Koch (Stone Brewing) simply did a masterful job of gonzo marketing their guerilla marketing presentation. They played to a standing-room-only crowd. Not only was Marty putting T-shirts in people’s hands on Thursday but they also created posters and backstage VIP passes (Dave Thibodeau of Ska Brewing was sitting next to me and had one of the VIP tags on).

I won’t bore you with a bunch of marketing chatter, but this was 60 minutes of proof that beer is about fun, beginning with a foot stomping song. Marty brought his guitar and Dave wasn’t shy (Greg was pretty quiet).

It’s better with the music, but still might make you smile.

TASTY BEER
© 2008 The Gourdians, All Rights Reserved

OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER
BEEN A LITTLE QUIET NEED SOME PEOPLE HERE
I’M DIGGING MY BRAIN FOR ONE OR TWO IDEAR
OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER

OH GOURD DO I HAVE TO BE TOMMY, VINNIE OR SAM
THAT PRESS RELEASE I SENT YOU I’M SURE WAS MARKED AS SPAM
I DON’T HAVE BRETTANOMYCES A BOOK DEAL OR BAND
OH GOURD DO I HAVE TO BE TOMMY, VINNIE OR SAM

OH GOURD WON’T YOU WEAR MY GOURDIAN SHIRT
MR. OLIVER WOULDN’T AND NOW MY FEELINGS HURT
I’VE BEEN TRYING TO BOOST SALES GOTTA SPREAD MY WORT
OH GOURD WON’T YOU WEAR MY GOURDIAN SHIRT

OH GOURD WON’T YOU SEND ME A LARGE OAKEN CASK
I NEED AN AGED BEER AND I NEED IT FAST
IT’S GOOTA BE EXTREME FOR THOSE BEER ADVOCATS
OH GOURD WON’T YOU SEND ME A LARGE OAKEN CASK

OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER
BEEN A LITTLE QUIET NEED SOME PEOPLE HERE
I’M DIGGING IN MY BRAIN FOR ONE OR TWO IDEAR
OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER

Monday morning musing: McMurtry nails it

“I don’t want another drink, I only want that last one again.”
           – James McMurtry (from “Hurricane Party”)

I want that beer againBefore getting to reports (over the next few days) about hops, malt supply, beer prices and other matters discussed at the just completed Craft Brewers Conference in San Diego this quick thought.

Yes, CBC included several days of trying different beers, often a few ounces at a time. Not at the rate Luke Nicholas managed, but enough — given the hops one-upmanship going on — to disorient my taste buds.

And despite Luke’s manic pace you’ll notice he was always happy to return to the Symposium IPA brewed by Green Flash. Friday evening it was on cask at a mini-festival at the Karl Strauss brewery. Some of the new stuff was pretty good but not really as good as that “last one.” So he returned to the cask. I did as well, but not until Back Street Brewing ran out of a keller beer, served via gravity from a modified keg. Very old world.

Pretty astonishing how the beer stood its own given I’d had several tastes by the time I reached Back Street, most of them full-blown hop attacks. It had the effect of being at a concert, when you lean forward to hear during a particularly quiet part of a piece.

Even though the keller might not have been even 5% abv the flavors of fresh grain and noble hops were deliciously unfiltered. I chatted with the brewer (about managing fermentation of Belgian strong ales, in case you were curious), got some more of his beer and wandered off to talk to others.

After I’d sent several people over to Back Street and it came time for another beer I decided to follow my own advice and went back. Went back a little later too, but by then the cask was empty.

I want that beer again.

Moving on to a few other short items from San Diego and a couple of links found when I returned to wireless civilization in the San Diego airport.

– With 91 categories in the World Beer Cup and three medals awarded there were plenty of reasons to keep applauding Saturday evening. Yet at the risk of offending everybody else who won, three results seemed particularly special. First, one of my locals, Chama River, won two medals, making it four WBCs in a row. Second, Odell Cuthroat Porter, just because. And third, Westmalle Tripel, because it seems like the brewery directly linked to the birth of the style should be able to win a medal with its version. All the results.

– The Brewers Association is rolling out a new website, Craft Beer Throughout the Year, which will index Seasonal Beers and Special Release Beers. The site is constructed so that any brewery may add its special releases to the list.

Evan Rail writes about how Italian beers are treated — and priced — like a gourmet product.

– Thanks for commenting in the Portland vs. Denver debate (I didn’t start it; I just pointed it out), but Jeff Alworth is pretty much spot on here. Except as much as a like the idea of beers unique to a region (look at this blog’s name) I like the idea that Minneapolis-St. Paul can have great traditional beers (Summit) and intense New American beers (Surly). That seems better than “importing” super hoppy beers from the West Coast.

– Speaking of the West Coast approach, Bell’s brought/sent a beer called Big Head to the conference, calling it a “San Diego Pale Ale” (a term Garrett Oliver has suggested should be used instead of Double IPA) and filling the label with Stone type verbage. Founder Larry Bell said that an in-house analysis rates the beer at 103 IBU. I don’t know of another beer that has clocked 100-plus on a spectrophotometer.

As important, Big Head reeks of the Simcoe hop variety that’s often present in hoppier than hoppy Southern California IPAs. (More about Simcoe soon, but a sneak peak: rumors of its demise appear to be premature). Some of us describe “too much” as catty (or less politely, cat pee).

Brewers in Southern California call beers thick with Simcoe “dank.”

Big Head. Dank. Indeed.

See you Monday

I had planned to blog from the Craft Brewers Conference, but less than stellar wireless and the time constraints changed my mind.

Reports from the field will begin Monday.

Sorry Denver, Portland gets my vote

I’m with Jeff Alworth on this.

He elegantly rebutts — with help from Brian Butenschoen of the Director of the Oregon Brewer’s Guild — an article in Time Magazine that declares Denver the best place for beer touring.

Doesn’t need any help from me, but I did have this additional thought when I first saw the article.

Denver has been “dubbed the Napa of beer.” Dubbed by who? Somebody in Colorado I suspect. And a PR person to boot.

Monday morning musing: Got a beer question?

Wednesday I am off to the Craft Brewers Conference in San Diego.

Yes, this involves drinking beer. It also involves a lot of asking questions. In my case many will be wheat related, since I’m starting work on the previously mentioned book for Brewers Publications.

But if you were going and could ask craft brewers or brewing industry suppliers a question (or questions) what would you ask?

Here’s the lineup of speakers and topics.

The week begins with judging for the World Beer Cup, with awards handed out Saturday. That means brewers from around the world will be on hand to judge.

Feel free to use comments or email the question(s).

– The St. Louis Post-Distpatch visits “extreme beers,” mostly locally produced and including the area’s micros as well as brewing giant Anheuser-Busch.

Great quote from Pat McGauley, vice president innovation, who is talking specifically about A-B’s 8% blueberry lager but makes what’s really a general observation.

“It lives in a much different world than most of the beers we deal with.”