musing

A really interesting discussion between Mario at Brewed For Thought and Pete from BetterBeerBlog about paying $43 for the Mayfield Iconoclast beers at Whole Foods. (I think, I hope, this is the price of a 750ml bottle.) Go read it all.

I’m too distracted to jump into this other than to suggest . . .

Chatter about why it costs $43 (or $30 or whatever) is noise. The why is relevant only in context.

Instead, here’s the bottom line. If a beer is worth $43 then consumers will buy it. Those at other breweries will notice and if they can conjure up a beer somewhat similar and as good for $42 or $38 or $2.50 then they will do that.

During the discussion portion of Beer Wars Live Greg Koch pointed out that Stone Brewing’s Arrogant Bastard Ale is the nation’s top-selling craft 22-ounce package. How’s that for a target? If Anheuser-Busch could brew that beer for less wouldn’t they? So to the line I’ve heard so often: “The big brewers could brew whatever they want if they chose to” I say “Poppycock.” I’m of the opinion they can’t brew the beer at any price. It’s not in their DNA.

I’ve begun to digress. Back to the point. I’m willing to pay “more” for the beers we want to drink. I don’t expect brewers to sell beers for less they they cost (and I understand all the costs) to brew. But I don’t buy beers based on what they cost to make. I buy them based on the experience they deliver.

The blogs involved:
– Brewed for Thought.
– BetterBeerBlog.

As I type this nearly 5,000 Facebook members have signed up as fans of American Craft Beer Week.

I’m not sure that’s a lot but the number surely will go higher. And the “Declaration of Beer Independence” is bound to get more attention. (I’ve already written I’m delighted to focus on where a beer is brewed and who brews it, but I also think part of independence means people get to drink whatever they want, even Bud Light Lime . . . or is it Bud Lime Light?)

A quick historical note: Had American Beer Month remained American Beer Month this July (because that’s when it was held before it became Craft Beer Week) we’d be celebrating its 10th anniversary.

The Facebook page looks like the best way anybody has come up with so far to let more people know about this not-so-new idea, so maybe more people will join in the celebration. We’ll see. Actually, you’ll see. We’re going to be busy celebrating America itself. Heading to Yosemite and not thinking about beer.

Drink a local beer for me.

There’s the sky, here’s the earth
This is the road for all it’s worth
It’s a ribbon, it’s a river, it’s a wave
It’s an arrow and it’s a snake
It’s asleep and it’s awake
And it stretches from the cradle to the grave

Thank God for the road
And the stars that shine above it
No matter what you once thought of it
You always knew you’d come to love it

We are in the midst of an unplanned stop at home, hoping RV repairs go fast so we can be winging toward California. One thing we learned quickly is that when this adventure ends in August we’ll need to do some serious adjusting. Gonna miss the road.

Lyrics: By Butch Hancock, from “Thank God for the Road” on the Flatlanders’ “Hills and Valleys.”
Photo: Looking south across remains of a building at Terlingua Ghost Town just outside of Big Bend National Park.

Am I so out if it a missed the previous announcement and perhaps considerable discussion?

Last week Guinness launched its 250th Anniversary Stout in the United States. It’s a “new” stout and certainly is being poured in a new manner. The press release states, “This marks the first new stout offering in the U.S. from Guinness since 1966 – more than 40 years ago – when Guinness draught was first introduced to Americans.”

In fact, the press release talks about dispense before what might have changed in the beer itself.

The commemorative stout is carbonated, not nitrogenated like the traditional Guinness Draught. As a result, it has a near-white frothy stout beer head of larger bubble size than that of Guinness Draught, and is poured on draught in a one-part pour or gently from a bottle (as opposed to the two-part pour unique to Guinness draught).

Just so you know, in the press release GUINNESS always appears in capital letters. Yell it from the rooftops.

The press release also states the new stout “uses a unique brewhouse process. This process blends two malt types in a double ‘brew stream’ along with water from the Wicklow Hills, and of course as in all Guinness Stouts, roasted barley to create the deep rich color and enigmatic flavor.”

I will also give you this verbatim because it would seem to indicate the beer undergoes longer fermentation than the non-anniversary stout: “The fermentation process for the Guinness 250 Anniversary Stout uses Guinness’ own yeast which has been extended to allow for more conversion of the natural sugars. The result is a more malty flavor profile.”

“The Guinness 250 Anniversary Stout has a different look and taste than anything our fans have ever experienced,” Guinness brewer Fergal Murray says, “but still retains the familiar character for which Guinness is so well known.”

I’m looking forward to seeing the results of some side-by-side blind tastings.