A few beer links and observations for 4.28.25

Okay, I lied. Here it is Monday and I have a few links for you before heading off to find some music, finishing with Piano Night here in New Orleans (lineup at the end). One reason for the unplanned post is that Ding has assembled the roundup for The Session #146. The other is these first two, because in another two weeks these so-called styles may already be resting beside Brut IPA.

Savoury IPA. In all fairness, Matt Curtis acknowledges that things did not go well for Brut IPA, and he questions the need for Cold IPA. In supporting the idea of using MSG in a beer, he writes, “Perhaps savoury isn’t the right word here. There are other, better, words I would use to describe this beer such as ‘bright’, ‘luminous’, or perhaps my favourite of all ‘resonant’. But ‘Resonant IPA’ doesn’t sound like a style that will trend well amongst the LinkedIn marketing set. Savoury though, that’s tangible and, most importantly, communicable.”

Northern IPA. Apparently Northern IPA was a subject of discussion on Bluesky and at Facebook while I was busy listening to music. Jeff Alworth found it a “real balm to the soul in these trying times. Beer, the liquid itself and the drinking of it, should be fun. Silly, even.”

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RANDOM OBSERVATION NO. 1

“I’ve drunk good and bad cask beer from both independent and multinational breweries. I’ve also worked at small and large breweries. The multinationals are undoubtedly evil but then again some of the biggest cunts most awful people I’ve ever met have been running small breweries. Let us remain true to the core beliefs of our faith and venerate all beer that is pleasing to god.”

From Ed Wray in Why should I care if a brewery is independent?

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RANDOM OBSERVATION NO. 2

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04.21.25 beer links, brats and mixed signals

Pringles Beer Brat promotion

Administrative note: No aggregation of links here the next two weeks, with more blackouts likely to follow as summer travel begins. My intentions are good when it comes to contributing to The Session #146 Friday. Not quite a promise. Speaking of travel, there is packing to do, so briefly . . .

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QUOTE OF THE WEEK

“We’re all getting kind of fatigued by the headlines like, ‘Is Craft Beer Done?’ And I can’t say for sure, for everyone. I can say definitively, for a good number, that it’s far from that. There’s still some optimism and growth.”

                    — Neil Fisher, Weldwerks Brewing

From Finding Growth and Taking Risks in 2025 and Beyond

I pulled that quote because the story most repeated by news outlets was the release of the annual craft brewing industry production report. Production was down four percent. Five hundred and one breweries closed and 434 opened, so there were fewer breweries operating at the end of 2024 than the beginning. But there were 9,680 making beer as 2025 began. More have already opened, although more have also closed.

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MORE SIGNS OF THE TIMES

Trump’s Return to Power Has Been Bad for the Beer Business. Because why should beer be any different. A quarterly beer business report card from VinePair.

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04.14.25 beer links: A beer-infused vinyl record and many drinking notes

It's always happy hour somewhere -- in this case Zion National Park

It might seem like a stretch to focus on links only to pleasure, but it beats reading the news. So other than a great lede (two in a row from Pellicle) and a quote, relax and forget everything else for a few links.

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QUOTE OF THE WEEK

“Yeast is by far the most important ingredient in bitter. It’s what makes someone a fan of JW Lees, but not so much of Holts, or a fan of Holts but not so much Harvey’s. Whilst there’s wonderful variation in malt characteristics and hop profiles, the yeast sets out in some cases the majority of the flavour profile, and certainly becomes a significant point of differentiation.”

                    — Paul Jones, Cloudwater Brewing
From The Evolution of Cask Bitter with a link to Cask Bitter, Refreshed for the 21st Century

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LEAD OF THE WEEK

I have a simple, beautiful dream for my dotage. It entails being able to walk from my home to a brown pub that sells brown beer. I sit on a stool at the bar. Behind it, a much younger person smiles, says hello and asks how I am. They know my name.

I’ll be happy to be alive, to have my existence acknowledged, and for the froth from an exceptional ale to gather on my ’tache like the incoming tide on a tranquil beach.

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Good reading for National Beer Day (04.07.25)

And now this . . .

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QUOTE OF THE WEEK

“I’d say the big three things are: Keep the staff, as long as they’re good people and they’ve been there that long—they probably really love the bar and that’s the hardest thing to get staff members to do. Everybody that works for us [at Blue Lagoon] worked for the bar beforehand, we didn’t lose anybody. Be price sensitive—if you’re gonna take over a bar like this and you know you’re gonna bring new people in, use that money to keep the prices lower for the people who have been there for so long. And really try and focus on the origins of the bar and make the bar feel like it’s from that period.”

                    — Bobby Heugel
From How to Save a Dive Bar — Without Ruining It (Heugel prefers the term neighborhood bar)

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LEAD OF THE WEEK

In 1744, The Mermaid Inn was teeming with open secrets. Bands of rowdy, weather-beaten, sea-faring men would tumble in late at night, rest their pistols on the table, and wait for their tankards to be filled to the brim. Risk-averse regulars would swiftly filter out, wending their way home down cobbled streets while the notorious new arrivals settled in for the long haul.

There were no last orders for this lot—the Hawkhurst Gang was untouchable. They’d bent the town of Rye to their will through fear and force, becoming one of England’s most notorious ring of smugglers. Even if only a fraction of the stories about Arthur Gray and his butchers were true, that was enough to keep most people at arm’s length.

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3.31.25 beer links: Fun and unfun reading; 1990 prices

We’ve been in the Midwest the last few days, doing some of our favorite Midwest things, including a visit today to Scratch Brewing.

I recommend you spend a little time with the roundup of Session #145 contributions. And otherwise, pardon the brevity.

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Tom McCormick, who operated McCormick Beverage Co. from 1984-1994, posted this price list from 1990 on Facebook. I’d include a link but it appears that is not shareable.

Craft beer distributor's price list from 1990

$18.25 for a case (24 bottles) of Sierra Nevada Pale Ale seems like quite a deal. Except McCormick was a distributor, and this was 1990. These were the prices that retailers paid. Consumers paid more.

Next, take inflation into account. That’s $44.55 in 2025 dollars. And in these parts a consumer can by a 12-pack for SNPA for $19.95, obviously less than $22.28 (which, remember, is the price before markup). Obviously, beer has not kept up with inflation. That is kind of good for drinkers. For brewers, not so much.

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NEWSWORTHY (AND DISAPPOINTING)

Sapporo-Stone Brewing Spent Over $100K Busting Its Union. There’s a lot to absorb here. One important takeaway is that “money spent to bust a union is money well spent,” at least if the business is focused on maximizing profits.

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