Find a good DJ. Book an indignante band. Invite Argentine brewers. Provide beer. This will happen.
It will be electric.
This short low quality video shot with my phone at Cerveceria Nuevo Mundo in Lima, Peru, just after the final awards for Copa Latinoamericana de Cervezas Artesanales 2018 were handed out does not begin to capture how vibrant (or deafening) it was.
There was beer on tap, but most attendees grabbed bottles (some iced down, others not) left over from judging. Sometimes you won the lottery, sometimes you did not. But there was always that beat in the background, provided by the DJ or band before, during and after the awards. And an occasional outbreak of dancing. Those who attended the Craft Brewers Conference in Denver in 2014 might remember how the Argentines took over the front of dance floor during a Funky Meters concert sponsored by Lagunitas Brewing. Those are mostly, but not entirely, Argentine heads bobbing up and down in the video.
During the day some people talked about when the awards ceremony would begin, others about the starting time for the party. The people who used the word party understood what was coming.