Remember Flagship February?
Stephen Beaumont and Jay Brooks started it in 2019 and it continued for two more years, because “Our thinking is that flagship beers have much to teach new drinkers and remind older drinkers, and if they fall off the radar so far that they disappear completely, we will all be that much poorer for it.”
(You hit the second of those two icons on the right of any page at the site and you can scroll through the full list of featured beers. I wrote about Fat Tire in 2019. Humbling.)
I mention this today not because it is February, but because Brooks posted a bit of a scoop yesterday about a merger between Bear Republic Brewing and Drake’s Brewing.
Within in you will find this tidbit: Bear Republic’s Racer 5 accounts for 92 percent of the brewery’s sales. That’s a stunning number.
Brewer Rich Norgrove wrote about Racer 5 in Flagship February Year III, including that to “many Racer 5 IPA is more than just some award-winning West Coast style IPA; it’s the first beer they shared with friends, an adventure in discovery.”
It would appear they shared it a second and perhaps third time as well.