Stan Hieronymus

While I was gone: ‘Craft’ and ‘IPA’ redux

MONDAY BEER LINKS, MUSING 06.23.14 & 6.30.14

OK, it’s Wednesday, not Monday, but I have some catching up to do.

First, a quick combination from print. In the July issue of Beer Advocate magazine Andy Crouch writes “We are unquestionably in the Age of IPA” and suggests that there is “some hazard in letting a single style define craft beer so completely.” I don’t think that’s going to be a problem, in part because of what he hits on at the end. Flavor is driving escalating sales of beers with flavor. That reads a little simplistic, I know, but the point is we’re talking about new flavors, not just hop aromas and flavors. Meanwhile, Josh Bernstein writes about the evolution of IPA in Imbibe magazine (linked because it is online, but you might want to buy the magazine to get the nice timeline that accompanies the story).

Now, two weeks worth of links and a minimum of musing.

Is Sam Adams Too Big to Be Craft Beer? I missed the press release while we were in Poland, but apparently Tony Magee of Lagunitas is now in charge of determining what constitutes “craft beer.” From the article: “Magee said that Sam Adams has ‘so little to do with what beer is doing today.’ In other words, Sam Adams may have once been craft, but its size and lack of innovation mean it can no longer qualify.” Enos Sarris, who wrote the article, apparently agrees, concluding, “It started a craft beer revolution, and then craft beer’s evolution passed it by.” Musing: Bullshit. [Via FiveThirtyEight]

When Craft Beer Becomes a Commodity and Big Brewers Making Specialty Beer: Lessons from MillerCoors. A combination from Jeff Alworth meant to be read in combination. Musing: Sierra Nevada Brewing will make more than one million barrels (as much as the entire “craft” segment minus contract-brewed Samuel Adams and Pete’s Wicked Ales just 20 years ago) this year. Friday night at The Second City in Chicago I expect to have a hard choice to make between drinking Sierra Nevada Pale Ale and locally brewed Half Acre Daisy Cutter Pale Ale. They are not interchangeable. [Via Beervana]

Is Sierra Nevada Overvalued? The Curious Case of the “Boring” Beer. Musing: See above. [Via This Is Why I’m Drunk]

Style from Adrian Tierney-Jones provokes What Are the Elements of Style? from Alan McLeod. Musing: Strunk and White would be proud. [Via A Good Beer Blog]

Rising Hops Prices Make Craft Brewers Jumpy and The real value of hops. The first one is behind a firewall, so if the link doesn’t work be creative. The second provides perspective. Musing: Things are just starting to get interesting. [Via Wall Street Journal and Brewer’s Guardian]

Your Favorite Local Brewery is Not Selling Out. Musing: I expected more after seeing the headline, but the comments add another layer of persepctive. [Via The Full Pint]

Blind Tasting: Unreliable but Necessary. “That is one of the most useful features of blind tasting: to be disturbed. To ask yourself, do I really like what I like? Or do I like it because I think I should?” Musing: I drink plenty of beer “blind” because I judge beer, and I usually don’t end up knowing what those beers were. I find myself less interested these days in learning what I might in a blind tasting than I will seeing, and learning about, just what I am drinking. [Via Palate Press]

‘Beer Trails: The Brewery in the Bohemian Forest’

I wish I had written “Beer Trails: The Brewery in the Bohemian Forest.”

That’s why I must tell you about it even if doing so feels terribly awkward. Awkward because it comes with a ton of disclaimers, reasons that make it hard for you to consider this an objective recommendation.

But, dang, Evan Rail has written this wonderfully compelling multi-dimensional tale.

First, the basic story.

When the ancient brewery in the Czech forest town of Kout na Šumave reopened in 2006, rumors began circulating about a mysterious brewing log — written in a long-forgotten, black-letter script — that had been discovered, hidden in the crumbling walls of the brewery.

The beer from Kout na Šumave was so good, so strangely delicious, that many who tasted it believed that it had to be made using secrets from the old brewing book.

Over the course of several years, Evan Rail made several trips out to the old brewery in Kout na Šumave, even bringing Anthony Bourdain out there to film a segment for his television show “No Reservations.” This is the story of Evan’s attempts to get to the heart of Czech beer, and to learn the secrets of the old brewery in the Bohemian Forest.

Now, some background and disclosures. In preparing to speak at Craft Writing: Beer, The Digital, and Craft Culture in Kentucky earlier this year I exchanged emails with many people who write about beer. Some of these are writers, and Rail is one of them, who I’ve trading ideas about writing and publishing (meaning getting our writing published and paid for) far longer than you can possibly care.

I ended up quoting this throw-down-the-gauntlet thought from Joe Stange:

“If we judge by books and magazines alone, beer people are simpler than wine people; they are less thoughtful but more practical. To hell with a good story — just tell me how to do it, where to find it, what I should drink. It’s boring, and in my view we as writers, editors and publishers — so far — are failing American beer drinkers. Maybe the narrative-type books don’t sell well. So what? What is this craft thing about, anyhow? If we want brewers to make what they like to drink, maybe we as writers should do a better job of writing what we want to read.”

“Beer Trails: The Brewery in the Bohemian Forest” was already a work in progress, but you wouldn’t be able to read it were it not a story that Rail so obviously needed to tell. It’s longer than you’ll find in most magazines, 15,000-plus words, meaning usually more than a single chapter in a book.

Maybe it will lead to a printed book — perhaps when some publisher is smart enough to package a variety of things Rail has written, maybe commission a few new ones. Or it could end up in something of an anthology including work from other writers.

So back to disclosure. If you click on “show more” here you will learn this: “A new series of long-form writing on beer, ‘Beer Trails’ is dedicated to writerly narratives and essays about the world’s best-loved beverage. Forthcoming titles are planned from beer writers like Stan Hieronymus and Joe Stange.”

So I have a rooting interest in “Beer Trails” succeeding. Beyond that, Evan and I are friends, we’ve broken bread and drank beer together, we’ve been trading thoughts about writing for a half dozen years, and I owe him a considerable debt for collecting the recipe from Kout na Šumave that appeared in “For the Love of Hops” (a story, in fact, he tells in “Beer Trails”).

All of those are facts. So is the one that I continue to wish I had written “Beer Trails: The Brewery in the Bohemian Forest.” Evan has set the bar high.

Beer localism, transparency, and evangelism

MONDAY BEER LINKS, MUSING 06.16.14

Ten vital commandments for localism in beer. The list itself is from 2012, so start with the preface.

[Via The Potable Curmudgeon]

Local ingredients, but not so local drinkers. Belgian brewer André Janssens grows his own barley and some of his own hops. But he ships 90 percent of his beer to America. How do you think these first two links fit together?

[Via Larsblog]

If You Want To Know What’s In Your Beer… I tweeted once on the way to the National Homebrewers Conference and once from the conference (a picture with a fictional caption some people seem to have believed), an indication that I’m not all that good a social media, and — the point here — a reminder how insular such events can be. Thus when I briefly noticed considerable fuss related to the latest blathering from the Beer Food Babe I shrugged. It’s amazing how one of Jeff Carlson’s sublime ciders can change your perspective.

But as I was catching up with my feeds on Sunday I was struck with the questions Alan McLeod raises. Transparency is good, be it brewery operators revealing what’s in the beer they sell and how they make it or or others who may have a vested interest selling, boosting, writing about, litigating for or against, whatever. Ever since Frank Prial at the New York Times let Jack McAuliffe say that he his made his beer without preservatives and other chemicals that Big Brewers employed smaller (and not so small anymore) breweries have benefited from the notion the beer they sell is more pure. In a sense, lack of transparency on the part of larger breweries makes this easier. When Anheuser-Busch — or Yuengling or Boston Beer or Lagunitas — details all the ingredients they use and all the chemicals (and things like chemicals) that are involved in the process of growing ingredients, brewing beer and so on (it is quite the list) then it is easier to ask the brewer at your local just which of those were also involved in the production of your beer.

Surprise, surprise, surprise.

[Via A Good Beer Blog]

Evangelise Jolly. Adrian Tierny-Jones writes, “It’s your sacred duty to evangelise about beer, someone said to me recently, drunk of course, both of us drunk …” A sacred duty to evangelise about beer? Quite a question. Adrian has quite an answer.

[Via Called To The Bar]

If we were starting a new blog tomorrow. Each Saturday, Boak & Bailey post a variety of links, often longer reads, that may even overlap with the ones I’ve collected (thus “scooping” my Monday links). This weeks’s examples address the current state of beer blogging, at the end offering a bit of advice. Don’t skip straight to the finish — read the links along the way.

[Via Boak & Bailey’s Beer Blog]

Session #88 wrapped up; #89 announced

The SessionBoak & Bailey have posted the roundup for The Session #88: Beer Mixes, including an introduction to the concept of “delicious anarchism.”

And Bill Kostkas has given us plenty of notice to properly research the topic for The Session #89: Beer in History.

Beer is something that connects us with the past, our forefathers as well as some of our ancestors. I want this topic to be a really open-ended one.”

It certainly seems like an appropriate subject for July 4.

This might be ‘beer terroir’

MONDAY BEER LINKS, MUSING 06.09.14

Can You Taste An Old Growth Forest In This Beer? Adventures with Eric Steen of Beers Made By Walking. I’d answer the question in the headline, “Yes, if you’ve tasted it before.” I’m goofy enough that were I doing this I’d want to spend the summer tasting the same “parts” over and over, mixing and matching, learning which work together, which suit my taste.

[Via Oregon Public Radio]

Do We Owe a Debt to the Regionals? Do breweries deserve to be supported just because they managed to remain in business when others were closing? This isn’t exactly the question Boak & Bailey are asking — “real ale” is involved, CAMRA, a smaller country — but that’s the question their post had me asking myself.

[Via Boak & Bailey]

You won’t believe this one weird trick they used to fly beer to the D-Day troops in Normandy. As all dispatches from Martyn Cornell, thoroughly fascinating.

[Via Zythophile]

Bill’s UK Adventure: American Craft Beer Across the Pond. I’m not sure I believe Bill Covaleski of Victory Brewing visited five towns in the UK, top to bottom, over nine hectic days (while his family grew frustrated and his lawn turns into a jungle) just so we could read about it. But he writes, “… really, I did. You’d only be reading this if a) you are interested in beer and its future, or b) you live vicariously through the internet.”

[Via Victory Brewing]

Could Rising Costs Mean the End of Craft Beer Brewers? Just to answer the question in the headline: “No.”

[Via Entrepreneur]