Think you know where in the beer world this photo was taken?
Please leave your answer as a comment, and also feel free to comment even if you don’t have an answer.
There are words all over the sign so I’m not sure you need a hint, but I will tell you it was taken what seems like a long time ago to me. At least long enough that I thought I’d already posted the photo here.
Ehhh, somewhere in Baden-Wuerttemberg? I asked my wife if there was a clue in the bottom line, as she comes from that Federal State, but she said it could be anywhere 😀 My powers of detection are limited on a Sunday morning…
Czechoslovakia, at the original Budweiser (no relation to US Bud). Budweis Ceske Budejovice? My boss brought a can back from his trip home one year.
And I was thinking that would have been too obvious 😀
Czech, yes. But not in Budejovice.
You mean this wasn’t taken in St. Louis?
The picture was taken in Ceský Krumlov, at the Eggenberg brewery’s restaurant. And if I’m not wrong is an advertising sign for what is today Budweiser Burgerbräu, and not Budjovický Budvar….
Na Zdraví!!
Yes, at the Eggenburg restaurant in Krumlov.
What do you think this sign would bring on eBay?
Hmmm… I don’t want to think too much about that. It would make me go there and nick it!
What I’ve been wondering is how old that sign can be. Being that is all in German it must be from before 1918, perhaps even before WWI. If, and a big If here, it is old enough, it could be used against A-B’s trade mark claim.
Not in their defense at all, but I think A-B’s claim to “Budweiser” goes back to pre-US Civil War or just post civil war (mid 1800s). Nonetheless, I think the term “Budweiser” probably pre-dates the St. Louis brewery by centuries!
Yeah, but that brewery, which is not Budvar, but its poorer neighbout was established in 1795, and I could bet my balls that it was called Budweiser (well, I think I’d rather bet something less valuable in case I’m wrong, but you get my point).
“…was established in 1795”
I see your point now, but is that brewery still around?
However, it does prove the point of Budweiser as an adjective long before A-B chose to appropriate it.
yes, it is…. Budweiser Burgerbräu it’s called, or in Czech, Budejovický Mestanský Pivovar. They brew Samson and BB (not the best stuff around, mind you)
“Budweiser Burgerbräu”
I suppose that if they don’t export, they haven’t created a stir within the A-B offices. Too bad, it might prove to the world that A-B really doesn’t have a lock on the word or term Budweiser.
The do export… But they are a pretty small brewery. My guess is that they are sitting waiting to see what comes out of the Budvar AB thing. If Budvar ends up winning the case(s), they will win as well, without spending a ton of money on lawyers.
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