Session #97 announced: Beer scenes on the rise

The SessionBrett Domue of Our Tasty Travels has announced the topic for The Session #97: Up-and-Coming Beer Locations.

Here’s the plan: “I’m asking you all to share which locations you see as the beer destinations that everyone will be talking about in the next few years. Where are the beer scenes just emerging, or coming into their own? Some may be brand new locations. While others may be old-world destinations seeing a renaissance into the world of new craft beer styles. Some may even be locations where familiar names from around the world are planning on setting up shop to bring new styles to old palates.”

I’ve got an old palate, so I’m looking forward to March 6 and reading the spots everybody suggests.

Brewery shopping. Not just for the big guys.

MONDAY BEER LINKS, MUSING 02.16.15

Announcing my next beer book: “What are you drinking?” No really, do you know?
Writer Pete Brown announced his next book — called “What Are You Drinking” — will be published by Unbound, which combines crowdfunding and traditional publishing. That’s if enough people step up with pledges, which should be a slam dunk. I already have, even though reading his book might leave readers with the silly idea they know all they need to about hops. He’s a known quantity. Maybe that sounds simple, but that’s the same reason I’ll download Steve Earle’s latest when it is released tomorrow and James McMurtry’s a week from tomorrow. If you need convincing, there’s an excerpt here — or you can just pledge here (they take PayPal). [Via Pete Brown]

December, 1919 – Chapter 3.
I have already mentioned Oliver Gray’s serialized novel once and promise not to do this every week or even every month. However, a year ago he and his wife braved a long, snowy drive to attend the Craft Writing conference in Lexington, Ky. During preparations for my presentation I exchanged emails with several writers about the future of beer writing, specifically narrative in nature. Pete was one of them, in fact. Interesting to have “What Are You Drinking” and “December, 1919” arrive this quickly. [Via Literature & Libation]

Why We Need More Professional Beer Criticism.
Brewery owner Jesse Friedman, who for obvious reasons would like for beer to get all the attention it can, asks the question “Why don’t major food publications have full time beer critics?” I’m pretty sure “critic” is not actually what he means. [Via Eater]

Advice for young winewriters.
Jamie Goode follows up his amusing takedown on wine writing — which rather easily extrapolates into other drink writing — with some serious advice, which also is relative to all drink writing. [Via jamie goode’s wine blog]

In Which I Apply to be a Beer Writer at Thrillist.
AB InBev didn’t buy another smaller American brewery last week or roll out a new commercial about brewing beer the hard way, so Thrillist filled the void, generating plenty of fussing. To the writer’s credit, he went out of his way to point out how to pronounce gose. [Via This Is Why I Am Drunk]

Finally, actual writing about beer rather than writing about writing:

Oskar Blues looking at purchasing smaller breweries.
This flips takeover talk on its head. It is also related to a Twitter exchange I was part of last week. [Via The Denver Post}

Beer ingredients in 2020: What about barley?

Beer production compared to barley production

Questions about barley prices in the short term keep popping up and it is no small deal for breweries. However if Brewers Association members are going to sell 20 percent of the beer brewed in the United States in 2020 there’s a bigger conversation at hand.

Bart Watson and Chris Swersey only mentioned malt production in passing during their presentation at the American Hop Convention, because they were there to talk, obviously, about hops. They drew a contrast to how quickly hop farmers have reacted to growing demand from all brewers for what they refer to as “aroma” hops. They are planting different varieties and building out infrastructure. Swersey and Watson added considerable detail about both hops and barley in the current issue of New Brewer magazine, the publication for BA members.

… there is already increasing evidence that the demand for malt grown and malted specifically for all-malt beer production has not been met by domestic malsters. … Further, much of the malting capacity developed during the 20th century was capitalized and owned by large brewing companies and this continues today. This makes the malt industry less flexible than the hop industry.

What they refer to as the disconnect between BA member demand and U.S. malt supply can be seen in the increasing share of imported malt used by domestic brewers. There are several reasons for an increase in imported malt, shown in the chart at the top. Much of the malt is coming from Canada, in part because barley growing has moved north as a result of climate change. American brewers would much prefer to use malt grown somewhere in North America, and to have input on what is grown.

Processing will be just as big a deal. Like with hops, the investment extends beyond the fields.

Current estimates of U.S. malting capacity show the ability to malt between 2.2 and 2.3 million metric tons annually. given that the U.S. malting infrastructure is used not only to supply domestic demand but also Mexican brewers, industry insiders see total production as using 95 percent of that current annual capacity, but much of that capacity is committed and unavailable to craft brewers. Our analysis of consumption and production confirms that current uncommitted U.S. malting capacity is unable to meet current craft demand.

They project that brewers of all sizes will use 25 percent more malt by 2020. They figure the cost of expanding capacity will be $500 million at a minimum.

I remember attending a seminar at the 2007 Craft Brewers Conference, so we are talking not quite eight years ago, where the discussion focused on the cost of stainless steel and what it would take to build enough brewing capacity for BA members to reach ten percent market share. Simpler times, I guess.