Scientific evidence beer drinkers have more fun

Deep within a lengthy story in the July 4 New Yorker about online dating (currently available online, but could migrate behind a paywall) a factoid to share with the person on the bar stool next to you.

And yet some questions are unpredictably predictive. One of the founders, Christian Rudder, maintains the OK Trends blog, sifting through the mountains of data and composing clever, mathematically sourced synopses of his findings. There are now nearly two hundred and eighty thousand questions on the site; OK Cupid has collected more than eight hundred million answers. (People on the site answer an average of three hundred questions.) Rudder has discovered, for example, that the answer to the question “Do you like the taste of beer?” is more predictive than any other of whether you’re willing to have sex on a first date. (That is, people on OK Cupid who have answered yes to one are likely to have answered yes to the other.)

This particular service, OK Cupid, is big on algorithms. Who’s to argue with algorithms?

A quick plug for a Missouri beer festival

2nd Shift Brewing New Haven, Missouri

This will be of little use if you live far from St. Louis, but look at the picture above. Great setting for a beer festival, don’t you think? In this case the “2nd Shift and Friends 201st Annual BEERFEST” from noon to 5 p.m. Saturday. Host 2nd Shift Brewing is located outside of New Haven, in the Cedar Creek Conference Center, a cool little complex.

The brewery is in the building closest to the car, and the tasting room next to it, but Saturday beer from nearly to 20 breweries will be all over the place. It’s a bit of a haul (60 miles or so) from St. Louis, but sure to be worth the time. Wish we weren’t otherwise committed.

Details here and here.

International #IPADay & you

And so it begins.

The #IPADay hashtag hit Twitter a few minutes ago, so you’ve got about a month to get ready for the event Aug. 4. Although I’ve signed up as an “attendee” I’m not sure what that means. Can you find a proper India Pale Ale in London? That’s where we’ll be the first week of August, and during visits to Meantime Brewing on Monday and the Great British Beer Festival on Tuesday there’s a chance I might learn something new that I can pass along.

But what about you? This is supposed to be a grassroots movement, so I guess any dang thing you want. The mini-site says, “To participate, share your photos, videos, blog posts, tasting notes, recipes, thoughts with the world on Twitter Facebook, YouTube, WordPress, RateBeer, Foursquare, Gowalla, Yelp, Untappd or any other social media platforms you may use. Use the hastag #IPADay in all of your posts and then see what others are saying by searching the hashtag on google, twitter or other social media resources. Participants are also encouraged to organize ‘real-life’ #IPADay events.”

My suggestion is that this might present an opportunity to learn the difference between India Pale Ale and IPA, particularly if this is really going to be International #IPA Day. The mainstream IPAs so many American beer drinkers are ordering these days would be out of place in nineteenth century Britain or India. That’s fine, but it is silly to pretend any different.

I was reminded of this yesterday after I posted a link on Twitter to a crazy-long story in the San Diego Reader called “Beer Heaven: Hoppy Daze in San Diego.” A nice yarn, but as @thebeernut replied the story contains a paragraph worthy of one of Ron Pattinson’s contests.

IPAs started life as a British export to their troops stationed out in India back in the 1800s. British brewers discovered that if they put lots of hops and alcohol in the beers they were sending out, the strong beer wouldn’t go sour on the four-month voyage around Africa. The alcohol and the hops acted as preservatives. ’Course, then a few India-bound beer ships wrecked on the coast of Scotland, which gave locals the chance to sample the cargo. The secret was out, and IPA has been a staple in the UK, as well as India, ever since.

How many errors can you spot? It might take until Aug. 4 to count them.

Suggested reading
(I know, I keep suggesting the same two books, but these are the reigning champions.)

Amber, Gold & Black: The History of Britain’s Great Beers, by Martyn Cornell

Hops and Glory: One Man’s Search for the Beer That Built the British Empire, by Pete Brown

Mid-week (mostly) beer musing

Call it the six degrees of beer. Some days connections seem particularly easy to make.

What beer style would this be? “Yes, it’s true that a lot of rosés—too many, in fact—are insipid. Vacuous. Tasteless. As a category, it’s weak.” Despite the fact he writes for Wine Spectator, I think Matt Kramer asks really good questions. Like this one, respectfully edited, in his column about rosé wines.

“Allow me to take this one step further and ask: Do we now have too many wines [replace with the beverages of your choice] that demand involvement? Do you really want to listen only to symphonies? Is anything less than a symphonic blast of flavor and power somehow intrinsically lesser?”

Advice for the ‘extreme’ brewer?
“If you don’t have those moments where you go too far, then you’re probably not going far enough.” Vanity Fair profiles Andrew Mason, no that Andrew Mason but the founder of Groupon. Where do his ideas come from? He makes Sam Calagione look like he’s on center. How do you master the voice of the Groupon narrator? Lots in this long, long story so in case you don’t make it to the end, the final quote: “I love the idea of dying doing something that nobody cares about. I think that’s a cool idea.”

Mad Dog in the Fog remodeled?
I’m not sure how I feel about this. SF Weekly put the Dog among San Francisco’s “Top Five British Pubs” makes the list but notes “The recent remodel is controversial; it’s less of a dive.” That might not be good. And calling a pub in SF “British” is a little like calling a beer brewed in the U.S. “Belgian,” but that’s a different conversation.

Who do you trust?
Mike Veseth — author of the excellent book, Wine Wars: The Curse of the Blue Nun, The Miracle of Two Buck Chuck, and the Revenge of the Terroirists,” that I need to review — reports from the meetings of the American Association of Wine Economists in Bolzano, Italy. More proof that wine judges at major competitions are not very consistent. What do you think a similar study related to beer judging would show? And would it matter? Because Veseth provides a bottom line: “The research presented in Bolzano suggests that there are limits to how much we do trust and how much we should trust wine critics and judges. The power of critics to shape the world of wine may be overstated or, as Andrew Jefford notes in the current issue of Decanter, simply over-generalized. ‘Opinion-formers are highly significant — for a tiny segment of the wine-drinking population.’ he writes. ‘They remain irrelevant for most drinkers.'”

Blogging tip of the week
If blogging is to be a conversation then readers need to be able to comment. Insisting that comments be approved kills the conversation. Yes, spammers will show up, and as smart at Akismet is, occasionally they’ll sneak a comment through (in June that happened 25 times here, while Akismet shot down 45,351 attempts). But those are usually on old, seldom visited posts and pretty easy to spot; a lot easier that checking every few minutes to see if there is a new comment that needs approving. Rather than picking on anybody in particular I’ll also add it seems particularly strange to broadcast a question via Twitter, then ask readers to jump through assorted hoops to leave a comment and see that comment languish for minutes, hours, days. End of conversation.