What if he tweeted? We’re not really going to spend much time talking about that Saturday in Lexington, but if everybody else has put as much thought into the process as Roger Baylor it’s going to be very interesting.
First, here is the schedule for “Craft Writing: Beer, The Digital, and Craft Culture.”
“What if Michael Jackson Blogged? Communicating About Beer in the 21st century”
Introduction: Kevin Patterson, The Beer Trappe
Stan Hieronymus: “So You Want to be a Beer Writer”
Julie Johnson: “When Your Beer News Arrived by Mail”
Teri Fahrendorf: “Creating a Community Out of Thin Air”
Introduction: Daniel Harrison, Country Boy Brewing
Roger Baylor: “Everything You Know is Wrong”
Jeremy Cowan: “Founder and Owner of Shmaltz Brewing Company”
Mitch Steele: “The Top Ten Surprises From Researching Historical IPA Brewing”
Introduction: Gary Spedding, Brewing and Distilling Analytical Services
Garrett Oliver: “Beer is People”
I will focus on writing about beer as an act of journalism. And as journalist one way to signal I am an unbiased observer is to refer to participants by their last name. However, in the runup to this event Baylor posted a thought provoking piece titled “Conformity, contrarianism and a craft writing symposium.” It was way too Roger to write anything other than go read what Roger has to say.
Craft beer is a state of mind … but whose? I have a slew of opinions about this, as rooted in a system of ideas, and I’m capable of sharing them in writing. What always can be counted upon to annoy me to the point of active resentment is when justifiable enthusiasm becomes irrational exuberance, then is enumerated and rendered doctrinal, after which perfectly sensible persons began advising against challenging the new prevailing orthodoxy – for instance, the familiar admonition against brewers even speaking aloud about a potential craft beer bubble, lest doing so might instigate a loss of faith, and the popping of a bubble that the very same commentators deny exists in the first place.
And then he moved on to Socrates.