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The return of Schlitz: You excited?

My take on Pabst’s efforts to make Schlitz the next . . . well, Pabst (in other words, popular with the young and hip)?

Schlitz: Lawnmower beer

Lawnmower beer.

Posted: August 21st, 2008 under Beer culture, Beers of conviction.

4 Responses to “The return of Schlitz: You excited?”

  1. SteveH Says:
    August 22nd, 2008 at 5:08 am

    Why is she carrying the full glass and the bottle? ‘Cause she’s gonna bean him after she rousts him awake? :)

  2. Stan Hieronymus Says:
    August 22nd, 2008 at 6:03 am

    It’s like in a Belgian restaurant. You order a Rochefort 8 and it arrives poured, but with the bottle (perhaps with a little beer still in it) so you know you got what you ordered.

    If you order Schlitz you want to make sure you get Schlitz.

  3. SteveH Says:
    August 22nd, 2008 at 10:05 am

    “It’s like in a Belgian restaurant.”

    …if you say so… ;)

  4. Stonch Says:
    August 25th, 2008 at 10:25 am

    A lovely ad! Good advertising like this deserves credit, regardless of the beer it’s promoting.

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