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The $1 million book, wine included

You may have seen mention in various blogs about an upcoming book, called “1001 Beers You Must Try Before You Die.” To the best of my knowledge (based on the fact I’ve written the profiles on a few of the beer included) each beer will get its own page. That makes for a fat book.

But nothing like the upcoming the 66-pound, $1 million wine guide Decanter reports will be published next year. The Wine Opus will list the world’s top 100 wineries. That’s not a typo: $1 million. Because . . . every purchaser of the book will also receive a six-bottle case of wine from every one of the 100 wineries listed.

So that’s 600 bottles of wine for $1 million, less whatever value you put on the book itself. But still about $1,667 a bottle. I’m pretty sure you could acquire every one of the choices in “1001 Beers” for less than $1 million, given that would be an average of $999 a bottle.


5 Responses to The $1 million book, wine included

  1. The Beer Nut July 21, 2009 at 1:30 am #

    Is the hype building up for 1001 BYMTBYD already, even though it’s not out until March? Woo! Hype!

    Based on the other books in the series, it’ll be a pretty hefty tome.

    Favourite quote from our dear editor “if visuals are right [it] will be [the] ultimate toilet book”. I’m putting a shelf up, special like.

  2. Alan July 21, 2009 at 6:41 am #

    It may just be me but I am confident there are not 1001 or perhaps even 101 beers I “must” try before I die. Speaks to an utter lack of discipline on the part of the consumer or a the fawning gaping maw of a marketer’s day dream. Not to mention the abandonment of perspective in life.

  3. The Beer Nut July 21, 2009 at 6:45 am #

    Shut up and drink.

  4. Stan Hieronymus July 21, 2009 at 6:47 am #

    Alan – In trading emails with Randy Mosher, who also wrote some of the profiles, he suggested the rest of the title should be . . . “a slow and grizzly death.” I hope I am not misquoting him, but I can’t find the email and it is time to get back on the road.

    I am suggesting extra Cantillon beers be added just for you ;>)

  5. Alan July 21, 2009 at 7:17 am #

    See, if you could just make it Girardin I would be entirely happy. It’s the difference between a cheeky slap and a boot to the arse.

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