Maps, tents, mountains, beer. Taking a piss by the side of the road. Set to music. I’m a sucker for these sorts of things. Don’t know how I missed this video — about a) Deschutes beer, b) central Oregon, c) young people with tattoos, d) freedom, e) fill in the blank — for more than a year. I suggest watching it full screen, and that you won’t be back. That’s OK. It stands on it’s own.
I found “Landmarks” because about a week ago Deschutes Brewery began selling beer in St. Louis amidst considerable excitement, and a local story included a link. It’s a commercial, yes, that speaks to a specific audience. Enjoy it and move on, or if you plan to spend part Monday thinking about the FUTURE OF BEER (please read that with your James Earl Jones voice) then understand this is part of it.