Signs of the beer times.
– Boston Beer co-founder Jim Koch delivered the keynote speech today at Brau Beviale in Nuremburg, Germany. It is a massive trade show. I grabbed a photo of the Hopsteiner booth off Twitter to illustrate the point. That’s one booth of hundreds. It looks like an airport bar.
Koch’s statement that “the Reinheitsgebot has served its purpose as a public health measure and it’s almost becoming like artistic censorship” is likely to be retweeted the most often.
But I was struck by something he said at near the end. “Hops will begin to be customized, even for an individual brewer and their needs,” he said. I would not be surprised to see breweries paying breeders and farmers to own the rights to particular varieties, but don’t expect many breweries to own their own at least not ones you want added to your beer.
– The European Beer Star award winners were later announced at Brau. The competition is not as big at the World Beer Cup, but the quality of entries and the judging panel is damn near the equal. American breweries won plenty of medals, but although Firestone Walker captured four of them its India Pale Ale, Union Jack, finished second after winning the previous two years. Birra del Borgo, an Italian brewery (that should be obvious), won gold with Re Ale Extra.
– From the Triangle Business Journal: “Farm Boy Farms of Pittsboro – a local provider of barley, wheat and malt for craft beer – is doubling in size, which means more local ingredients could work their way into local craft beer.” Hops are sexy, so get most the attention, but local grains (which can then be malted; as you can see the writer might have a small problem with that concept) are just as important in making local beer. And managing them at the local level just as challenging.
– That the Cicerone Certification Program is giving an exam in San Antonio, Texas, next February merits a story in MySA.