Things I learned reading Advertising Age coverage of the National Beer Wholesalers Association meeting in Las Vegas:
* Beer Industry Looks to Rebuild ‘Brand Beer’
I would not apply for that job.
I looked because National Beer Wholesalers Association president Craig Pursor says “there’s got to be some refocus and some collaboration.” Collaboration by exactly what brewing entities isn’t clear.
* “The brands that are growing are the brands the rich people drink,” said Harry Schuhmacher, editor of Beer Business Daily.
Thank goodness you don’t actually have to be rich to drink them.