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Ready to settle down with one beer?

Research commissioned by UK brewer Greene King found “35 is the age at which British men typically settle on their ‘usual.’ ”

So I guess I’m a little slow. I don’t even have a “usual” style.

On the other hand perhaps I’m precocious, because “they trial an average of seven different brands before developing a loyalty to their favourite beer.” Only seven beers? Check out Luke Nicholas’ Twitter feed from last night. (And he’s from New Zealand.)

Obviously some across-the-pond cultural differences here. Nonetheless, more from the survey:

– One in five men try up to 14 different kinds of beer before settling on their favorite, and that is determined “on quality and taste above all other factors – including price, brand, strength and peer pressure from friends.”

– Peer pressure? Twenty-nine percent of those 18 to 24 order the same beer as their friends. Just 7% of men over the age of 35 are similarly influenced.

– While men in London are the most likely to rate quality as the key factor in their beer preferences, Londoners are also most influenced in their choice of beer by their mates (16%), and men in Yorkshire the least (4%).

2 Responses to Ready to settle down with one beer?

  1. Thomas April 11, 2008 at 1:01 pm #

    Funny I was just thinking last night about the downside of homebrewing that it limits to some extent the variety I keep in my house, I only have 4-5 batches going at any time. I am with you Stan I don’t even have a regular style I really like Hefeweizen but it’s all very much mood, what I am eating, and time of the year based.

    Some of the difference definately is probably cultural.

  2. David April 11, 2008 at 1:20 pm #

    It must be my subconscious attempt at fighting growing old. I refuse to settle on one beer or style. In fact so many of the beers I drink are non-repeats I may actually be getting younger! Just looking in my fridge might roll the clock back an hour. 🙂

    But then again, I’m not British either.

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