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No more free beer for mommy bloggers either

Catching up on several things, some beer and some more broadly food and drink.

Alan has fun with the news the Federal Trade Commission has ruled bloggers must disclose “conflicts of interest.” Does this mean, as Alan suggests, no more free beer for bloggers? Looks like the FTC may have bigger game in mind, like “mommy bloggers” and hype on Twitter and Facebook.

– Real Ale sales in England are up according to The Cask Report: Britain’s National Drink. Pretty big deal in a down market. Pete Brown wrote the report. Lots to read, but I was struck by a fact he added in his blog: cask still sells at a lower price than most beers on the bar. Curious, given that in the United States a cask beer generally costs more.

– Condé Nast will close Gourmet magazine. Perhaps they should have been writing more about beer.

Inside Beer, from UK beer writer Jeff Evans, is up and running.

The $795 wine tasting. And that was just to get in. People traveled from all over the country to taste wine with Robert Parker. How many did he correctly identify in the blind tasting? Some debate if he was zero for 15 or 1 for 15.

 

3 Responses to No more free beer for mommy bloggers either

  1. Mario (Brewed For Thought) October 6, 2009 at 12:23 am #

    The article I read say that free samples are still ok and don’t have to be disclosed.

  2. Alan October 6, 2009 at 7:11 am #

    I’d read the actual FTC document, Mario. Not that simple.

  3. Chipper Dave October 6, 2009 at 12:12 pm #

    I was slightly taken aback from reading all 81 pages of that PDF document. What I want to know – Is the FTC really going to be able to enforce this? Are they going to pay some intern to go out and read beer blogs and look for suspicious endorsements? Brewers are already tightening up the free samples due to the economy. I hope this doesn’t shut off the little flow we get now.

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