The Morning Advertiser reports that Coors has decided to close the visitor center, formerly known as the Bass Museum, at its Burton-upon-Trent brewery in order to save money.
The areas that will close include the Museum, The Brewery Tap, the Gift Shop and all meeting rooms. The White Shield micro-brewery will remain open. Discussions will continue with East Staffordshire Borough Council regarding the future of the Tourist Information Centre, which has its home at the CVC.
Keith Donald, business services director at Coors, explained: “We have tried everything to make the CVC viable (including a revamp last year and free entry to Burton residents). Despite this, visitor numbers have continued to fall and the subsidy needed has increased. It is important for Coors to build the long term future of its brand portfolio to safeguard its future and Burton’s future as the worlds’ brewing capital.”
Coors says the facility the facility costs the company £1 million a year, but this is just plain sad.
We’re talking Burton-upon-Trent and Bass. Doesn’t that matter any more?