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Beer news that sucks: Bass Museum closing

The Morning Advertiser reports that Coors has decided to close the visitor center, formerly known as the Bass Museum, at its Burton-upon-Trent brewery in order to save money.

The areas that will close include the Museum, The Brewery Tap, the Gift Shop and all meeting rooms. The White Shield micro-brewery will remain open. Discussions will continue with East Staffordshire Borough Council regarding the future of the Tourist Information Centre, which has its home at the CVC.

Keith Donald, business services director at Coors, explained: “We have tried everything to make the CVC viable (including a revamp last year and free entry to Burton residents). Despite this, visitor numbers have continued to fall and the subsidy needed has increased. It is important for Coors to build the long term future of its brand portfolio to safeguard its future and Burton’s future as the worlds’ brewing capital.”

Coors says the facility the facility costs the company £1 million a year, but this is just plain sad.

We’re talking Burton-upon-Trent and Bass. Doesn’t that matter any more?

5 Responses to Beer news that sucks: Bass Museum closing

  1. SteveH March 18, 2008 at 11:10 am #

    Unfortunately, I think it stopped mattering right after Bass was bought by Coors.

  2. livetohatecoors March 18, 2008 at 11:58 am #

    What SteveH said. ‘Coors’ = ‘teh suck’ in Swahili. And I’m a Colorado native (Golden, Colorado, USA… home of the swill)

  3. Stan Hieronymus March 18, 2008 at 12:09 pm #

    The history still matters, and the White Shield brewery is still there, and apparently not able to keep up with demand.

  4. SteveH March 18, 2008 at 12:59 pm #

    I couldn’t agree more about the history mattering, it’s one of my favorite hobbies (all history), but it seems to be a fading interest the world over. Again, unfortunate.

  5. Boak March 18, 2008 at 4:14 pm #

    Lots of the bigger regional breweries do brewery tours – I always assumed this was because it was good business, but perhaps they do it out of the love of the thing.

    £1m sounds rather a lot though.

    Oh well, got til June 2008 to get ourselves there. Perhaps it just isn’t very good?

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