We’re wrapping up the summer phase of our Grand Adventure with an American history field trip and packing for Part II-Europe, so a few links to posts you should read and think about:
- On Locale, and Maeib writes, “Whilst supporting this initiative as I like to see local businesses flourishing, and will support them wherever possible, I don’t want to hear the words ‘beer miles.’”
Be sure to read the comments. I can tell you that three months into paying attention to all things local, not just beer, it’s possible to spend too much time thinking about this. Take a break and enjoy the beer, local or otherwise.
But you have to smile when you read that Coors “set up a unit code-named Eve this year to develop beer brands and marketing techniques appealing to women. The unit’s mission, the company says, is to create ‘a world where women love beer as much as they love shoes.’” What beer has been assigned that task? Blue Moon.
- This is what beer is about: Beer Babe eventually gets around to drinking Shock Top Belgian White (a Blue Moon knock-off, as a matter of fact).
- This is where beer need not go: A fictitious restaurant captured a Wine Spectator Award of Excellence with a fictitious wine list. Quite a mess in the wine world (reading here and here will be enough to make your head explode).
The news to me is that there’s an organization called the American Association of Wine Economists. I don’t think I want to drink in a world where there is an American Association of Beer Economists.