What if the New York Post printed a beer column?
If you aren’t familiar with the Post, and its well known Page Six, this may be lost on you. I picked up the paper because a) a tabloid is easier to deal with on a windy morning at the beach and b) while most other newspapers are struggling to retain readers the Post rolls merrily along. I figure there’s something to be learned here. Post.
Beyond what rock star’s ex-girl friend is sleeping with what movie star, that is. Or who’s shopping for multi-million dollar villas in Croatia.
Perhaps I got too much sun, but I began to imagine beer stories that would interest the Post and how they’d be written. Before reading please remember there’s less chance they are true than the fact Eric Clapton is a dud in the sack (who knew?).
– Where’d the Budweiser tap go? Our spies report that Stella Artois is now on tap (along with Bud Light) in Anheuser-Busch’s St. Louis brewery board room.
– What brewery that has long advertised using Saaz hops in its best selling beer might be experimenting with Sterling hops?
– Spotted on the Jersey shore: An airplane dragging a banner advertising $9 pints of Dogfish Head 60 Minute IPA and $3 bottles of Miller Lite during happy hour at The Animal House. $9 pints? Have you checked the prices on airplane fuel recently?
– No reports what they did with the left over food, beer and wine, but Saturday’s seven-course dinner at Caffe Taci was cut short when beer chef Sean Z. Paxton and television star Rachel Ray reached an impasse over what beer to use in the Flemish stew. “Shiner Bock. Shiner Bock,” Paxton was heard muttering later in the evening over a glass of Saint Lawrence Smoked Porter at a popular Village watering hole.
I have more, but will spare you. However, one serious thought. Would life be better if small-batch beer were popular enough for the Post to pay attention?