Heineken, which owns Scottish & Newcastle, announced it is closing the brewery that currently brews Newcastle Brown Ale and moving production to Tadcaster, North Yorkshire.
Newcastle Brown first went on sale in 1927 and was brewed next to the St. James Park football ground in Newcastle. In fact, brand owners won Protected Geographical Indication status from the European Union, meaning Newcastle Brown Ale had to be brewed in the city. That lapsed in 2005 when production moved a couple of miles across the River Tyne to Gateshead.
The Telegraph writes about an appellation lost:
The day after “Broon’s” launch, it was said the local police appealed to the brewery to make it weaker because the cells were full of drunks.
The ale was also dubbed “dog” by drinkers, as they would make the excuse of going to “walk the dog” when nipping to the pub.
The first move took it a few miles from its ancestral home. Now it’s moving 90 miles away to the same brewery where John Smiths is produced.