I was hoping that the new Miller Lite commercials would run during the NCAA basketball tournament because that’s the best chance I figure to have of seeing them for a while.
Turns out Miller has posted them at its website (you’ll probably have to do the age check thing along the way), but not at YouTube.com.
BrandWeek has the details:
The other effort, “Ultimate Light Beer,” features a man walking into beer heaven. It’s a bar where the bartender recognizes him by name and he has a monogrammed stool, which turns into a recliner upon sitting down. Two patrons are playing air hockey on a table that also is broadcasting a basketball game. Others are shooting pool at a table with moving pockets that catch any shot. When our protagonist orders two Lites, two waitresses deliver.
Beyond the theological questions the commercials pose they got me wondering . . . Why, if this is heaven, is there a need to drink low-calorie (i.e. light) beer?
According to the song, in heaven there is no beer…
If that’s someone’s idea of beer heaven then count me out. Beer heaven to me has every possible beer ever made all on tap and not just one macro brew. This must really be purgatory or possibly beer hell. If I had to drink that lite fare for the rest of eternity it may as well be hell.
If there were no beer, it wouldn’t be heaven, would it?
Stan — your query was the first thought I had too — angels have weight problems?
“If I had to drink that lite fare for the rest of eternity it may as well be hell.”
Very good point.
Even if that “bar” did offer a wider selection does it look like a place you would want to drink? For. eternity?