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‘I am’ versus ‘Beer Wars’

OK, time to be cantankerous.

One heck of a lot of people in the beer blogging and twittering world have linked to the “I Am a Craft Brewer” video, including (in the interest of full disclosure) me.

Looks like love.

So who in the beer blogging world is going to slice and dice this puppy like they did Beer Wars?


9 Responses to ‘I am’ versus ‘Beer Wars’

  1. Alan April 24, 2009 at 4:42 am #

    Me? To be fair, it was at the end of a 15 hour day in a hard black shoes, a sports jacket and necktie. I can’t be held responsible in such circumstances.

  2. erik April 24, 2009 at 4:54 am #

    Well, for what it was – in its time and place (the toast at the beginning at the conference) it did its work quite well, and it was easy to get swept up in it sitting in a room with 2000 other beer people. I think that’s why you’re seeing such a swell around it.

    I’m not sure it really stands alone as its own feature film very well. An hour and a half of it would have felt awfully preachy.

  3. Andy Crouch April 24, 2009 at 4:57 am #

    And to a much lesser extent, much lesser, me.

    It runs a little long (though for what timeframe purpose can you really judge it against?) and is a little preachy and bombastic at times but it shows the people who make this industry (and its products) happen.

  4. Stan Hieronymus April 24, 2009 at 5:50 am #

    Good point about context, Erik. It was made to kick off an industry conference. But now it’s being viewed in another context, which Alan addresses as only Alan can.

    I’ll be interested in seeing what comes of the program “in development to include even more of America’s amazing craft brewers.”

  5. dan April 24, 2009 at 6:02 am #

    It was a 4 minute rah-rah at the beginning of a conference. Beer Wars was a $15 film that was incessantly promoted almost to the level of spamming.

    I admit the “celebrity brewer” thing has bothered me for a while….BUT, I am willing to let this slide as it will probably fade into oblivion in a day or two and I will have only been “bothered” with it for a couple of days……as opposed to BW, which bothered me for weeks…

  6. Amy April 24, 2009 at 6:44 am #

    I did. To me the video just reads as marketing, an advertisement. We should buy and drink craft beer because the brewers are good guys. That isn’t really any different from some of the pitches that the big brewers use.

    Here’s a link to Amy’s comments. – Stan

  7. Jonathan April 24, 2009 at 7:56 am #

    Erik does make a good point about context. And if you broaden the context, I think we’re seeing more craft brewers (such as Stone) using social media (such as Twitter) to share their story. If people are interested, it will get a lot of traction in these arenas. People were interested. It got a lot of traction.

    I wasn’t at CBC, but I got the sense that Greg was also making a point about the usefulness of these new forms of media and how they could be integrated into something like a live conference.

    Again, I wasn’t there, so I could be totally off base.

  8. SteveH April 24, 2009 at 1:35 pm #

    Too long? I dunno, I expected to be sitting for half an hour or more. Gotta say, I liked it — I liked it a lot!! Power to the people! 🙂

  9. Ray Merkler April 25, 2009 at 4:38 am #

    I Am didn’t have the negativity of Beer Wars. Beer Wars was about getting people riled up and indignant, while I Am was about getting people riled up and inspired. There really isn’t that much one can hold against I Am, because it never resorts to the (arguable) scare tactics that Beer Wars used.

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