I am talking about the sly sense of exclusiveness that is seeping through the world of craft beer. Do you want to be in my gang? Is it a good thing, has beer lost its democratic edge? Was its democratic edge just another manifestation of mindless rabble-rousing, the guy in the corner, drunk on god knows what, taking potshots at easy targets — drink Bud, Blue Ribbon, Stella, whatever?
“Is this what the craft brewing revolution has come to, a freemasonry of various lodges looking uneasily at each other, or will love of good beer overcome any drift towards tribalism? The love of elitism. And what of the wider world? Will commentators in the media (whatever branch) be overwhelmed by this sense of singularity in a world which is usually represented in their pages or on the screen by closing pubs, ‘oh look women drink beer’ featurettes, the very odd shrug on the rising star of cask beer and predictable points scored on the horrendous fashion sense of CAMRA members.
As beer becomes more exclusive, but more knowing, more distanced from its ur-source of a refreshing but uncomplicated drink, then it becomes more valuable, changes its character, at least in the minds of many of us — however, as this drive to exclusivity continues, I wonder if it might hinder its growth and its clubbiness put off people who like a beer but don’t consider it their life and deliver them into the arms of whatever drink offers them a alternative and less threatening sense of belonging (maybe beers that are the equivalent of those ads for ‘exclusive’ figurines of Native American warriors looking narky or kittens wearing high heels). A two-tier system of beer appreciation waits perhaps?
I didn’t plan to quote quite the much, but so many nice phrases. “. . . more exclusive, but more knowing.”