MONDAY WEDNESDAY BEER LINKS, MUSING 02.04.15
— Be Civil (@TheCivilLife) February 2, 2015
Ah, the madness of Budweiser has delivered upon us. Rather that devote another set of Monday links to one topic, as happened two days ago, I’m jamming all the links related to the Budweiser Super Bowl commercial into this one spot. If other water cooler worthy posts show up in the following days they’ll be parked here as well.
Bud's ad trolled the nerds like David Chang and it worked like a charm.
— Joe Stange (@Thirsty_Pilgrim) February 3, 2015
If you spend time with the links that follow you will see that although it is worth being concerned about the underlying context there is definitely some overthinking about the intended message. It is important to remember that AB InBev has an audience it wants to connect with. Reassuring current Bud drinkers it is OK to keep buying the beer is important, as is firing up its sales force. But getting the attention of the forty-four percent of drinkers 21 to 27 who have never tried Budweiser is a priority. I’m pretty sure 44% have tried a beer brewed by a Brewers Association member. I don’t understand how the commercial might convince the beloved millennials to try Bud, but do know they are important to AB InBev.
Not to fall into the over analyzing trap, but . . .
a) Doesn’t it seem AB InBev underestimated the blowback and forgot how fast that can happen on the Internet (including videos)? MillerCoors sure figured it out, as did people selling T-shirts and homebrew kits.
We stand for beer pic.twitter.com/uqkAkVZvWo
— MillerCoors (@MillerCoors) February 3, 2015
b) Even though you can understand that the company creating the agency wouldn’t know AB InBev was about Elysian Brewing (when the footage was shot) and that Elysian made a pumpkin peach beer that reference still shouldn’t have happened.
Now the links.
Why the pro-macro beer Budweiser ad is so dangerous.
The Beer Babe
How the ‘Proud to be macro’ Budweiser Super Bowl ad got it all right.
Los Angeles Times
Making The Case For Budweiser.
Bud Finds Its Voice?
Budweiser Super Bowl ad: Threatened much?
Craft beer lovers: Get over that Bud ad, and yourselves.
The Gray Report
Craft brewery co-founder not happy with Super Bowl ad snark.
Another one from Twitter
Craft created us vs them. Why are we so upset, or surprised, "them" struck back?
— Chris Notch Brewing (@chris_lohring) February 3, 2015
Beer Makes Three
The whine of the craft-beer children.
Hey Beer Dan
Yes, Anheuser-Busch InBev Hates Your Beer.
About That Ad.
Budweiser Ad Declares War… On Itself?
The PC: Budweiser explains the Doctrine of Trojan Geese Transubstantiation.
The Potable Curmudgeon
Craft Beer Boom Benefits Wine Industry.
Grape Collective (Trust me, it is related)
Budweiser’s Anti-Craft Subtext.
The number is growing, but I’m going with just two (reserving the right to cross that out and make it three or four later).