Top Menu

Diary of a cult beer arrival

This morning, The Wine and Cheese Place in Clayton, Missouri, posted a message on its blog.

The Wine and Cheese Place will be starting Founders CBS Canadian Breakfast Stout Reservations around 8:15.

Since I am confident that it is arriving today and I have an allocation. I thought I would start the reservations process at 8:15. I would rather do this before we open and I am not interrupted with other things here.

The Wine and Cheese Place on TwitterAlso, “We only have 24 bottles (well 23, we need to save one for us to beer geeks to drink at the store). 1 bottle per person.” Plus a little more. Use the link at the top to read it.

Here’s how it played out on Twitter:


tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc tic toc

CBS now (on sale)

I think the system is jamming, I cannot see orders

I think it is jamming

I think #CBS crashed our site, I cannot see anything either?

Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.

looks like 7 orders got in

Looks like 12 orders got in, I am going turn it off and work out something for the 2nd case – let me try to fix this. sorry.

I just stopped taking orders, it looks like all of a sudden a bunch came through. I will start confirming in order of received now and see.

Sorry it is taking so long, 12 confirmations done, working on the next 12

No, this means u are confirmed “Your order is waiting for an item to come back in stock. We will email you when it is back in stock. Thanks.

I sent out all the confirmations. Very sorry for the rough time. I knew it would be a nightmare and everybody would not be happy.

Before I turned CBS off online because of the crash, an extra 20 orders made it through.

@JustinTTravis I would think slim, but I will continue with the people next in line on the system.

Our system does not show the seconds of when the orders came through, but 26 orders came through at 8:28 alone.

Understand that at the same time Paul Hayden was dealing with the malfunctioning order system and trying to update customers via Twitter (because I follow many of the St. Louis beer obsessed their messages are also in my feed — Shep133 HOORAY! @TWCPBeer Now all I want is an AT&T iPhone 5 #CBSday.)

That was one stressful 45 minutes to sell 24 bottles of beer. And, in fact, the ending was a little sad.

So many people wanted @foundersbrewing #CBS that it crashed our order system for about 10 minutes. Crazy beer, I did not even save one 4 us.

An update: Comments worth reading continue to arrive at the blog.

11 Responses to Diary of a cult beer arrival

  1. Kristen England October 4, 2011 at 8:59 am #

    hahah wow. The dude got his butt racked over the coals for being fair. So basically people just want a lottery so they wouldn’t have to do anything. Seeing that people didn’t get what they wanted they are now shopping elsewhere. Sweet Sally in the alley thats some junk right theeer.

  2. dave October 4, 2011 at 9:33 am #

    Beer nerds in a tizzy. You gotta love it.

  3. Zac October 4, 2011 at 11:39 am #

    All they had to do was drive two hours to Columbia. I sauntered into the Schnucks across the street a little after 11:00 and purchased the first bottle off the pile for $15.99. I bet there’s still one or two left.

  4. Steve October 4, 2011 at 12:16 pm #

    I just feel like I’m missing out on so much because I don’t clamor over these limited edition beers.

    Then again, maybe not.

  5. olllllo October 4, 2011 at 12:20 pm #

    It is only beer.

  6. Steve October 4, 2011 at 12:52 pm #

    “It is only beer.”

    I’ve read that somewhere…

  7. The Professor October 4, 2011 at 11:54 pm #

    dave said;
    “Beer nerds in a tizzy. You gotta love it”.

    I know what you mean. I’ve been involved in the entertainment biz for most of my life.
    …and Beer Geek Theatre is some of the most random and bizarre I’ve ever witnessed.
    Gotta love it indeed! LOL

  8. LStaff October 5, 2011 at 8:51 am #

    What the heck happened to just putting the stuff out on the shelf? Put a couple out at random with a one bottle limit if you feel the need to make it fair. Seems to me that is much easier than dealing with waiting lists/reservations/online purchases.

    Beer geek entitlement and madness over “rare” releases is growing old – too much value placed on limited quantities is causing brewers to lose sight of their real/repeat/regular customer’s desires.

  9. Zac October 5, 2011 at 9:50 am #

    I agree, LStaff. The entitlement is ridiculous and childish. People need to relax and remember that it’s just beer. The best story about the CBS frenzy that crossed my FB feed was a woman who arrived at a store too late to buy any CBS. So, she bought something else she had been wanting to try.


  1. Founders Canadian Breakfast Stout reservations crash store website | - October 4, 2011

    […] Appellation Beer spotted some interesting tweets from The Wine and Cheese Place Twitter account this morning. […]

  2. Benefits of Living in a Small-ish Town « Building International Coalitions Through Beer and Pavement - October 5, 2011

    […] With beer, it’s all about the special releases. Like the bands who may or may not stop through town, we have to hope that distributors can find it in their hearts to allow us a case or two of the good stuff. Some beer we will never see, but some makes its way onto our shelves. Yesterday, for example, while some were getting shut-out, stores here in Columbia were quietly placing Founders Canadian Breakfast Stout on their shelves. Actually, in the case of the store around the corner from me, I was able to get a manager to go to the back and retrieve me a single bottle of the liquid gold. I figured that I was lucky enough to get one bottle and would leave the rest for others. It really was that easy to get my hands on a bottle of what is turning out to be a super-rare beer. There was no mad rush, no lines, no crashing computers. […]

Powered by WordPress