The Hoosier Beer Geek has pictures. Check out the line. Let’s just say showing up as late at 1:30 was not such a good idea.
Passion on display. Mostly. Unfortunately a little cold-hearted greediness. From a thread at Beer Advocate:
I drove from Minneapolis with a trunk full of Surly to enjoy and trade. Instead, I stood next to frat boys from Chicago who couldn’t stop talking about selling their Dark Lord on Ebay. I waited 5 hours in a line. The Dark Lord sold out 50 people in front of me. My girlfriend was upset because of the cold and I am leaving empty handed
Later in the thread: “It was frat boy hell. There goes the neighborhood…”
Also read the discussion at The Beer Mapping Project.
And at Rate Beer.