Working on a post about Stone 13th Anniversary Ale, that it measures 100 IBU and why that’s a story. Meanwhile I noticed this reading the text written for the back label on the bottle:
“No matter where you are, we are thankful and hugely flattered when you choose Stone. However, if you’re outside our region and you often choose a quality craft beer that is more local, we understand.”
Cheers to Stone. The 13th is supposed to start hitting stores June 29. Don’t know whether that includes Jackson, Wyoming, but even if it does we’ll be toasting Stone with a little Snake River Zonker Stout.
Why aren’t you at the NHC?
Hey Joseph – Obviously would have been fun, but when we started planning this trip (http://www.theslowtravelers.com) five years ago I knew it would mean missing NHC, GABF and the Craft Brewers Conference.
But when you get to visit an amazing number of non-beer places and still see Alaskan Brewing, a gose brewery in Leipzig, Schneider, Hoegaarden, etc. it’s hard to complain.
It’s definitely a class act group of people over at Stone, with amazing beer as always. Great post, the blog is looking great! Cheers!
Stone’s display of humility on that label only makes me want to buy into their brand all the more. Nice to see.
I don’t think I recall seeing a British beer with a bitterness measurement on its label or in accompanying marketing materials (although I’m sure they exist). It’s not something British drinkers seem to be very interested in, for whatever reason.