Saw “Beer Wars Live” in San Antonio last with plans to provide at least a few comments when I got home.
But it was an evening that resulted in a variety of discussions about beer, and not a whole lot about the movie, and went rather late. I counted about 80 people in the theater, and this clearly was the location members of the local beer community chose to meet. Many were at Flying Saucer before the movie and/or Freetail Brewing (nice beers) after the movie. The movie clearly spoke to them. My sense is that if it is going to start new conversations that will happen when those not so connected with beer see the DVD.
Otherwise, before we aim our RV for and slip happily off the grid at Big Bend National Park a few quick thoughts.
My one-world review: Underachieving.
What you should read: Alan has done a brilliant job of capturing (ongoing) online coverage, including from Twitter. Surely the images will be clearer when this comes out on DVD.
Why, why, why? I liked having Ben Stein there. In part because he was generous enough to let Greg Koch, Charlie Papazian and Maureen Ogle be the smart ones. Maybe more so because he doesn’t get it.
If you embrace the notion that it’s the “American Way” to create a product that sells to the most people and makes you the most money then somebody like Bob Sylvester makes no sense to you. So Stein didn’t seem to understand Koch or Sam Calagione when they said that what makes their beer different is “intent” (Koch’s word). Or perhaps to believe their No. 1 goal is not to have their individual breweries grow as big as possible. (Is that a double negative?)
Maureen certainly seemed to echo Stein’s skepticism when she told them, “Get back to me in 10 years” (best I can read my notes scribbled in the dark).
The reason the movie resonated with the crowd I watched it with is that they understand what Koch, Calagione, the guys at Freetail, etc. are about. I wish “Beer Wars” did a better job explaining that to the non-beer-obsessed who end up seeing it.