Beer for Mother’s Day? An answer

Teri Fahrendorf was way ahead of me.

While I was wondering why more beer marketers don’t pay attention to Mother’s Day, Fahrendorf — a brewster herself and creator of the Pink Boots Society — was sending a message to the small breweries of America via the Brewers Association Forum, calling for action rather than blogger-like pondering.

Grass Roots Mother’s Day Event:

Once in our ancient brewing past, beer was brewed by mothers, in their homes, for their families. Now that rarely happens.

One goal of the Pink Boots Society is to reach out to the fair gender, expose women to great beer, and encourage them to learn about it and enjoy it. We hope to create more female beer drinkers and homebrewers in the process, (which are additional Pink Boots Society goals).

Mothers Day is celebrated around the world, from Australia to Zimbabwe, each May. Let’s invite folks to bring their mom out for a beer that day.

If you own or work for a brewery or brewpub, consider inviting your customers to “Bring Mom Out for a Beer” on May 9, 2010. Offer moms free brewery tours and free or low cost samplers of your beers from 1:00-4:00 pm.

If you own or work for a beer-centric pub, then design your own creative idea to get mothers in your door and tasting great beer on May 9th from 1:00-4:00pm. Feel free to share your great idea on the Pink Boots Society forum and let me know how it went.

We don’t currently have a nifty way for you to register your individual event online, or to publicize it through PBS. Try grass roots tools, like Twitter, Facebook, and anything else you can think of. We’d love for you to email us your success stories, so we can spread the word.

Grass roots and beer pair so nicely.