We’ll be in Brussels (still thinking about this) on Sept. 15, the day Budweiser American Ale officially debuts on draft. We’ll be in Stuttgart at Germany’s second largest beer festival on Sept. 29, the day the first bottles of American Ale go on sale.
Will the American beer world have been transformed by the time we […]

We’re wrapping up the summer phase of our Grand Adventure with an American history field trip and packing for Part II-Europe, so a few links to posts you should read and think about:
- On Locale, and Maeib writes, “Whilst supporting this initiative as I like to see local businesses flourishing, and will support them […]

Could this be the stumper?
This photo was snapped during our current adventure. That narrows it down to 24 states, eight provinces and one territory. I’ll rule out Alaska and the Yukon for you.
Anway, this isn’t really a hit-the-buzzer-first-Jeopardy-type contest (Daria would kick your butt), so feel free to comment even if you don’t know where […]

“I think I was the first person ever to use the phrase, ‘beer style.’ The next thing was to try to define what they were, which lots of people have done since, but I think I was the first person. But then my focus became really to talk about, to try to describe the flavors […]

My take on Pabst’s efforts to make Schlitz the next . . . well, Pabst (in other words, popular with the young and hip)?

Lawnmower beer.

Brew Blog reports that MillerCoors is bringing back the classic “Great Taste, Less Filling” advertising tagline for Miller Lite.
MilllerCoors has said it plans to drive growth for its two lead brands by focusing on sharply differentiated marketing positions. Coors Light is about Rocky Mountain cold refreshment. Miller Lite is about taste.
“Research has shown the two […]

“You should have been here yesterday.”
Oooh, that can hurt.
“Too bad you can’t be here tomorrow.”
That might inflict even more pain, because sometimes it seems like there should be a way to hang around an extra day (or two more weeks if necessary).
In New Glarus, Wis., it was Dan Carey talking about a Czech-style lager they […]

What if the New York Post printed a beer column?
If you aren’t familiar with the Post, and its well known Page Six, this may be lost on you. I picked up the paper because a) a tabloid is easier to deal with on a windy morning at the beach and b) while most other newspapers […]

This week’s “Where in the beer world?” includes a person . . . for those of you with facial recognition software.
A hint? We bought “scratch and dent” cheese at a store in a nearby town. These are cheeses presumably from small-batch cheesemakers of the region that didn’t end up quite right in the package, and […]

Both catching up and musing . . .
- Nice interview with Jim Koch by Fortune. He says Sam Adams make flag waving, that is pointing out that every U.S. brewery larger than Boston Beer is foreign owned, part of its marketing program. Here’s the part I like.
Our destiny is to remain very small. We don’t […]