Archive for March, 2007

Write it again, Sam: Another book

Wednesday, March 21st, 2007

The things you learn reading the Wine Enthusiast Online: Sommelier Marnie Old and Dogfish Head Brewery founder Sam Calagione are writing a book called He Said Beer, She Said Wine. It’s due in the spring of 2008.
Calagione (pictured here in plaid; that’s Vinnie Cilurzo of Russian River Brewing with him, not Old - and that’s […]

Have you heard about Bud Dubbel?

Wednesday, March 21st, 2007

How excited must the people at Anheuser-Busch be about the advent of The Session?
Certainly they must have been disappointed that nobody blogged about Bare Knuckle Stout for the first round of The Session.
Apparently they don’t want to be left out again.
Is it coincidence that Alan McLeod has chosen dubbels as the topic for April 6 […]

The choices beer companies make

Tuesday, March 20th, 2007

Two advertising intiatives coming out of Colorado beer companies:
- New Belgium Brewing’s Follow Your Folly campaign. Check it out. I’ll wait.

Welcome back. This photo (which I’ve posted before) shows a mini-shrine hanging on one wall of the hospitality area at the brewery in Fort Collins. Call it beer folk art.
No need for further comment on […]

Tuppers’ beer comes with a guarantee

Tuesday, March 20th, 2007

An obvious question now that the sale of Old Dominion has been completed is: What about the beers (such at Tuppers’ Hop Pocket and New River Pale Ale) that Old Dominion brewers under contract?
Bob Tupper addresses this at the Tuppers’ website (link courtesy of DC-Beer).
He’s confident about the continuing integrity of the products bearing his […]

Truth in beer advertising

Monday, March 19th, 2007

We watched enough basketball over the weekend that once in a while we didn’t manage to hit mute when a commercial came on.
Thus I finally heard the words that accompany the footage where Miller Brewing employees hoist a banner celebrating Miller Lite’s victory in the 2006 World Beer Cup. The banner hangs beside several others.
Viewers […]

Extreme, um, well, extreme

Wednesday, March 14th, 2007

Extreme beer. Extreme cheese. What next?
In fact, I’ve been looking for extreme olive oil but that’s another story.
This picture tells its own story.
Thanks to Merchant du Vin marketing manager Craig Hartinger for sending it along. He saw the church in the smallish town of Kittitas (population 1,000) east of Ellensburg, Wash. He pulled over, backed […]

How about extreme cheese?

Tuesday, March 13th, 2007

What do you pair with extreme* beer?
Exteme cheese. A hot item in Britain.
“We don’t try to make a he-man’s cheese that is the most vicious, sharp and violent. What we want to do is to give whatever potential is in the cheese the chance to express itself to its limit,” said the man who makes […]

Hop trivia

Saturday, March 10th, 2007

Some factsrelated to hops I learned while reading about beers I don’t drink:
- InBev uses well over 50% of the Saaz hops produced in the Zatec region of the Czech Republic in brewing Stella Artois. Proof.
- Heineken has more than 21 bitterness units (IBU) and 5.1% alcohol by volume, according to random market sampling. Heineken […]

The Session #2 announced: Dubbels

Tuesday, March 6th, 2007

Alan has written. The theme for the second round of The Session has been chosen:
“What do you really want in April? Frankly, I want an ale and one with some strength to get you warmed after a cold day turning half frozen soil. Something that can stand the keeping through the winter. Something with some […]

New Beer Rule #2: IBUs and IQs

Tuesday, March 6th, 2007

NEW BEER RULE #2: A beer consumer should not be allowed to drink a beer with IBU higher than her or his IQ.
I like - OK, love - hops more than almost anybody you know. But I understand the frustration expressed by some brewers about the attention that highly hopped high alcohol beers (sometimes called […]