{"id":9542,"date":"2012-10-03T12:44:25","date_gmt":"2012-10-03T18:44:25","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=9542"},"modified":"2012-10-03T12:44:25","modified_gmt":"2012-10-03T18:44:25","slug":"craft-beer-a-little-compare-and-contrast","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/craft-beer-a-little-compare-and-contrast\/","title":{"rendered":"‘Craft’ beer: A little compare and contrast"},"content":{"rendered":"

Curious timing. Pete Brown has a thoughtful post today titled “Two contrasting responses to the growth of craft beer from two different big brewers.”<\/a><\/p>\n

And yesterday, although I only noticed it today via Twitter, DRAFT magazine posted a profile of Keith Villa that I wrote for the the current issue: “Being Keith Villa.”<\/a> <\/p>\n

Brown’s story is not easily summarized, so I won’t try. It’s a Big Picture think piece. Here’s a paragraph from near the end. It hope it motivates you to read the whole story<\/a>.<\/p>\n

Talking to the guys who run this, there’s a philosophy of enlightened self-interest. It’s only going to work if it’s done right – and that means not doing it the MC (Molson Coors) way. But if it’s done well, it might just create a halo effect that makes people think a little bit more of beer in general, in relation to wine and other drinks. And that would, ultimately, help the rest of the MC business.<\/p><\/blockquote>\n

Villa, of course, works for MillerCoors (a joint venture between SABMiller and Molson Coors). Fast Company<\/em> recently had a story explaining how “MillerCoors Took Taste Out Of The Equation And Made Cold Unique”<\/a> (Subhead: “MillerCoors knew that nothing distinguished its marquee beer from the competition. So it made something up.”)<\/p>\n

But the breweries in its Tenth and Blake division — including Villa’s baby, Blue Moon, as well as AC Golden and Leinenkugel’s — they focus on flavor. And their sales are booming. <\/p>\n

Were the beer world only that simple.<\/p>\n","protected":false},"excerpt":{"rendered":"

Curious timing. Pete Brown has a thoughtful post today titled “Two contrasting responses to the growth of craft beer from two different big brewers.” And yesterday, although I only noticed it today via Twitter, DRAFT magazine posted a profile of Keith Villa that I wrote for the the current issue: “Being Keith Villa.” Brown’s story … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[287],"class_list":["post-9542","post","type-post","status-publish","format-standard","hentry","category-musing","tag-craft-beer"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-2tU","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/9542","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=9542"}],"version-history":[{"count":8,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/9542\/revisions"}],"predecessor-version":[{"id":9550,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/9542\/revisions\/9550"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=9542"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=9542"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=9542"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}