{"id":826,"date":"2009-01-20T14:28:02","date_gmt":"2009-01-20T21:28:02","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=826"},"modified":"2009-01-20T19:15:23","modified_gmt":"2009-01-21T02:15:23","slug":"the-one-second-tasting-note","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/the-one-second-tasting-note\/","title":{"rendered":"The one-second tasting note?"},"content":{"rendered":"<p>Look &#151; fast, I guess &#151; for one-second <a href=\"http:\/\/www.usatoday.com\/money\/advertising\/2009-01-19-miller-high-life-ads_N.htm\">Miller High Life TV commercials<\/a> planned as a counterattack on the 4\u00bd minutes of advertising Anheuser-Busch will do during the Super Bowl.<\/p>\n<p>That should give them plenty of time to talk about all the flavor in High Life.<\/p>\n<p>*****************<\/p>\n<p>As you can tell, Super Bowl hype has begun, because stories about beer advertising abound.<\/p>\n<p>&#8211; <a href=\"http:\/\/www.usatoday.com\/money\/advertising\/2009-01-19-miller-high-life-ads_N.htm\">TV ads for Miller High Life<\/a> start Jan. 26 and will tweak advertisers paying NBC $3 million for a 30-second ad in the game. &#8220;If we want people to drink our beer watching the big game, then we have to advertise before the big game,&#8221; says Andy England, chief marketing officer at MillerCoors. The one-second game-day stunt ad \u2014 known as a &#8220;blink&#8221; \u2014 will air on 25 local NBC stations.<\/p>\n<p>&#8211; <strong>From the Baltimore-Sun:<\/strong> &#8220;Anheuser-Busch&#8217;s game plan for this year&#8217;s Super Bowl is simple: <a href=\"http:\/\/www.baltimoresun.com\/business\/bal-superbowl0119,0,4451852.story\">More Clydesdales.<\/a> The iconic symbols of the St. Louis-based brewer will likely appear in three of seven spots.&#8221; <\/p>\n<p>&#8211; <strong>The New York Times asks:<\/strong> <a href=\"http:\/\/www.nytimes.com\/2009\/01\/20\/business\/media\/20adco.html?ref=business\">Is star power enough to sell beer in hard times?<\/a> Heineken has hired movie star John Turturro, while Anheuser-Busch has signed up comedian Conan O\u2019Brien.<\/p>\n<p>When I saw the headline my first thought was we were talking about the star power of individual brewers or individual beers. Silly me.<\/p>\n<p><!--adsense--><\/p>\n<p><code>&nbsp;<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Look &#151; fast, I guess &#151; for one-second Miller High Life TV commercials planned as a counterattack on the 4\u00bd minutes of advertising Anheuser-Busch will do during the Super Bowl. That should give them plenty of time to talk about all the flavor in High Life. ***************** As you can tell, Super Bowl hype has &#8230; <a title=\"The one-second tasting note?\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/the-one-second-tasting-note\/\" aria-label=\"More on The one-second tasting note?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-826","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-dk","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/826","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=826"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/826\/revisions"}],"predecessor-version":[{"id":830,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/826\/revisions\/830"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=826"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=826"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=826"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}