{"id":8152,"date":"2011-11-10T10:08:33","date_gmt":"2011-11-10T16:08:33","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=8152"},"modified":"2011-11-10T10:08:33","modified_gmt":"2011-11-10T16:08:33","slug":"when-craft-is-your-dads-beer","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/when-craft-is-your-dads-beer\/","title":{"rendered":"When ‘craft’ is your dad’s beer . . ."},"content":{"rendered":"

“We\u2019re not new. We\u2019re not small. We\u2019re not young. And that makes the story less interesting to a lot of people. It\u2019s the way of the world. That\u2019s a challenge for the craft beer breweries of our generation. There\u2019s a lot of pressure to constantly be reinventing yourself for new generations.”<\/em><\/p>\n

              – Steve Hindy, co-founder of Brooklyn Brewery<\/strong><\/p>\n

Hindy is a really smart guy. If you are silly enough to think you want to open a brewery the book he and co-founder Tom Potter wrote about their experiences, Beer School: Bottling Success at the Brooklyn Brewery<\/a><\/em>, is essential reading.<\/p>\n

Links take me to dozens of stories a day that I don’t finish. I read the Nona Brooklyn interview<\/a> with Hindy to the end.<\/p>\n

Sure it’s a business story, but with lots of sensible thinking about how an enterprise can still be local even after it’s no longer small. And how a brewery can still offer customers experiences that are new after not everything<\/em> is new; beers for the generation that made it a going concern and for the generation that will keep it in business.<\/p>\n","protected":false},"excerpt":{"rendered":"

“We\u2019re not new. We\u2019re not small. We\u2019re not young. And that makes the story less interesting to a lot of people. It\u2019s the way of the world. That\u2019s a challenge for the craft beer breweries of our generation. There\u2019s a lot of pressure to constantly be reinventing yourself for new generations.”               – Steve Hindy, co-founder … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-8152","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-27u","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=8152"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8152\/revisions"}],"predecessor-version":[{"id":8156,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8152\/revisions\/8156"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=8152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=8152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=8152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}