{"id":8059,"date":"2011-11-02T12:54:59","date_gmt":"2011-11-02T18:54:59","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=8059"},"modified":"2011-11-02T13:46:40","modified_gmt":"2011-11-02T19:46:40","slug":"flagship-beers-sale-gently-into-the-night","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/flagship-beers-sale-gently-into-the-night\/","title":{"rendered":"Flagship beers sail gently into the night"},"content":{"rendered":"<p>Quick. Name three brands that have driven national awareness of craft<sup>1<\/sup> beer.<\/p>\n<p>Given that Boston Beer Co., Sierra Nevada Brewing and New Belgium Brewing emerged as the Craft Big Three credit must go to Samuel Adams <em>Boston Lager<\/em>, Sierra Nevada <em>Pale Ale<\/em> and New Belgium <em>Fat Tire<\/em>.<\/p>\n<p>But these aren&#8217;t the brands leading growth for those companies now. So it hardly seems a surprise that today <a href=\"http:\/\/www.shankennewsdaily.com\/\">Shanken News Daily<\/a> reported sales of Samuel Adams seasonal beers<sup>2<\/sup> have surpassed the venerable <em>Boston Lager<\/em>. The seasonals are <em>Octoberfest<\/em>, <em>Winter Lager<\/em>,  <em>Noble Pils<\/em> and <em>Summer Ale<\/em> (fall through summer).<\/p>\n<p>So far this year, seasonal beers accounted for 25% of case sales, <em>Boston Lager <\/em>24% and <em>Twisted Tea Original<\/em> 20%. <em>Twisted Tea<\/em> sales are up 36% for the year, with <em>Twisted Tea Half &#038; Half<\/em> growing 52% (off a smaller base).<\/p>\n<p>Previously, <a href=\"http:\/\/appellationbeer.com\/blog\/another-sign-of-lupulin-shift\/\">you&#8217;ll recall,<\/a> Shanken&#8217;s Impact Databank reported that <em>Fat Tire<\/em> accounted for 70% of New Belgium sales in 2008, 67% in 2009 and 60% in 2010. And that Sierra Nevada <em>Pale Ale<\/em> sales slipped from 76% of the company&#8217;s total in 2009 to 71% in 2010.<\/p>\n<p>Diversity indeed. <\/p>\n<p><font size=-2><sup>1<\/sup>For the sake of simplicity, the Brewers Association <a href=\"http:\/\/www.brewersassociation.org\/pages\/business-tools\/craft-brewing-statistics\/craft-brewer-defined\">definition<\/a>. <\/font><\/p>\n<p><font size=-2><sup>2<\/sup>Through Oct. 2 in food, drug and convenience stores, so this doesn&#8217;t take draft sales into account.<\/font><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Quick. Name three brands that have driven national awareness of craft1 beer. Given that Boston Beer Co., Sierra Nevada Brewing and New Belgium Brewing emerged as the Craft Big Three credit must go to Samuel Adams Boston Lager, Sierra Nevada Pale Ale and New Belgium Fat Tire. But these aren&#8217;t the brands leading growth for &#8230; <a title=\"Flagship beers sail gently into the night\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/flagship-beers-sale-gently-into-the-night\/\" aria-label=\"More on Flagship beers sail gently into the night\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-8059","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-25Z","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8059","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=8059"}],"version-history":[{"count":10,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8059\/revisions"}],"predecessor-version":[{"id":8069,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/8059\/revisions\/8069"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=8059"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=8059"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=8059"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}