{"id":7678,"date":"2011-09-14T17:14:07","date_gmt":"2011-09-14T23:14:07","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=7678"},"modified":"2011-09-14T17:14:07","modified_gmt":"2011-09-14T23:14:07","slug":"at-this-rate-beer-will-disappear-in-7-years","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/at-this-rate-beer-will-disappear-in-7-years\/","title":{"rendered":"At this rate, beer will disappear in 7 years"},"content":{"rendered":"<p>The latest Gallup Poll <a href=\"http:\/\/www.gallup.com\/poll\/148676\/Wine-Matches-Beer-Drinkers-Preferences-Year.aspx\">screams the news<\/a> from the mountain tops. DRINKERS PREFERENCE FOR BEER FALLS 5%.<\/p>\n<p>And, as in 2005, wine gains. So now 36% of drinkers prefer beer (that will be down to 1% in seven years if beer continues to lose 5% per year) and 35% favor wine. Lots of numbers that people who sell wine must love (look at the preferences of college graduates). Then, of course, there is the last paragraph.<\/p>\n<blockquote><p>While meaningful, this year&#8217;s shifts are not much different in magnitude from those seen in 2005 &#8211; changes that proved temporary. Whether beer continues to lose ground to other forms of liquor or rebounds may depend on the future direction of young adults&#8217; drink preferences.<\/p><\/blockquote>\n<p>Maybe this will turn out to be a big deal and maybe it won&#8217;t. Certainly anybody running a brewery, particularly one with shrinking sales, should be bothered if it turns out that younger drinkers are abandoning beer for wine.   <\/p>\n<p>But what Gallup apparently missed when it formulated the questions &#151; at least the ones <a href=\"http:\/\/www.gallup.com\/poll\/148676\/Wine-Matches-Beer-Drinkers-Preferences-Year.aspx\">we&#8217;re seeing the answers for<\/a> &#151; is that there&#8217;s beer and <em>there&#8217;s beer<\/em>. <\/p>\n","protected":false},"excerpt":{"rendered":"<p>The latest Gallup Poll screams the news from the mountain tops. DRINKERS PREFERENCE FOR BEER FALLS 5%. And, as in 2005, wine gains. So now 36% of drinkers prefer beer (that will be down to 1% in seven years if beer continues to lose 5% per year) and 35% favor wine. Lots of numbers that &#8230; <a title=\"At this rate, beer will disappear in 7 years\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/at-this-rate-beer-will-disappear-in-7-years\/\" aria-label=\"More on At this rate, beer will disappear in 7 years\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-7678","post","type-post","status-publish","format-standard","hentry","category-beer-wine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1ZQ","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7678","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=7678"}],"version-history":[{"count":9,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7678\/revisions"}],"predecessor-version":[{"id":7687,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7678\/revisions\/7687"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=7678"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=7678"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=7678"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}