Beer made with mango cider, from local grains, with jaggery (sugar) and local berries . . .<\/p>\n
“It’s very easy to sell the idea of a good beer,” he says. “Our clientele is typically aged 25 to 35. They are young, working professionals, typically from single- or double-income families with no kids.”<\/p>\n
But he says they are not drinking to get drunk.<\/p>\n
“It is an identity,” says Mr Talekar. “Saying I drink single malt, vodka or better beer is a way of showing I have evolved, because of the nature of the product I am consuming.” <\/p><\/blockquote>\n
From another story about the 600 or so American breweries planning to open<\/a> in the next couple of years? Nope, this one is from India<\/a> (the jaggery should have given it away).<\/p>\n
Bars and restaurants are also stocking a growing variety of beer brands to attract an average of 4.3 million young adults coming of drinking age each year. But here’s the most striking number: “Some 600 to 700 million Indians are below the age of 30… that’s three times the size of Europe.”<\/p>\n
The world’s largest brewering companies already knew this,<\/a> of course. For a bit of perspective, Indian breweries made an estimated 15.6 million hectoliters in 2010, about a quarter of what Japan brews and 3 percent of China’s production. <\/p>\n","protected":false},"excerpt":{"rendered":"
Beer made with mango cider, from local grains, with jaggery (sugar) and local berries . . . “It’s very easy to sell the idea of a good beer,” he says. “Our clientele is typically aged 25 to 35. They are young, working professionals, typically from single- or double-income families with no kids.” But he says … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-7662","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1ZA","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7662","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=7662"}],"version-history":[{"count":4,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7662\/revisions"}],"predecessor-version":[{"id":7666,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7662\/revisions\/7666"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=7662"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=7662"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=7662"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}