![\"Lupulin](\"http:\/\/www.appellationbeer.com\/images\/20110821-lupulinshift.jpg\")
<\/p>\n<\/p>\n
It’s been several years since Russian River Brewing co-founder Vinnie Cilurzo introduced the notion of “Lupulin Shift” and, in fact, he was talking about graduating from very hoppy beers to still hoppier ones.<\/p>\n
I thought of this today as I was catching up on my reading, in this case an interview with Ken Grossman of Sierra Nevada Brewing from Shanken News Daily<\/a>. In it he reiterated what we already knew: Sierra Nevada Torpedo Extra IPA<\/em> is hot, with sales up 40 percent this year.<\/p>\n Just like at New Belgium,<\/a> where Ranger IPA<\/em> has lead growth and the well known Fat Tire Amber Ale<\/em> has become a little bit less of a flagship. According to Impact Databank, Fat Tire<\/em> accounted for 70 percent of New Belgium sales in 2008, 67 percent in 2009 and 60 percent in 2010. The biggest change last year was the introduction of Ranger IPA<\/em>. New Belgium sold more than 50,000 barrels of it in 2010, 8 percent of production.<\/p>\n Sales of Sierra Nevada Pale Ale<\/em> grew 1 percent in 2010, while overall production increased almost 9 percent (to 779,000 barrels). Thus, SNPA accounted for more than 76 percent of sales in 2009, and less than 71 percent in 2010. <\/p>\n A sign that a wider population of beer drinkers is now following a path littered with hop cones?<\/p>\n","protected":false},"excerpt":{"rendered":" It’s been several years since Russian River Brewing co-founder Vinnie Cilurzo introduced the notion of “Lupulin Shift” and, in fact, he was talking about graduating from very hoppy beers to still hoppier ones. I thought of this today as I was catching up on my reading, in this case an interview with Ken Grossman of … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-7350","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1Uy","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7350","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=7350"}],"version-history":[{"count":15,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7350\/revisions"}],"predecessor-version":[{"id":7366,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/7350\/revisions\/7366"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=7350"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=7350"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=7350"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}