{"id":6285,"date":"2011-04-13T09:35:46","date_gmt":"2011-04-13T15:35:46","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/?p=6285"},"modified":"2012-11-01T17:19:57","modified_gmt":"2012-11-01T23:19:57","slug":"midweek-beer-reading-in-defense-of-passion","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/midweek-beer-reading-in-defense-of-passion\/","title":{"rendered":"Midweek beer reading: In defense of passion"},"content":{"rendered":"

<\/object><\/object><\/center><\/p>\n

This must-watch video started with Rick Sellers<\/a> and bounced along to a few other blogs. The headline “You do realise that passion is not an ingredient?”<\/a> at I might have a glass of beer<\/strong> got my attention. <\/p>\n

It’s a line from video, used to make the absolutely correct point that a flaw is a flaw no matter how much passion a brewer includes in the recipe. Typing “includes in the recipe” makes the sentence look a little stupid, doesn’t it? But if you consider time an important ingredient in some beers or a brewer’s skill vital in just about any beer then passion is also an important addition.<\/p>\n

Even in beers brewed according to the Reinheitsgebot.<\/a><\/p>\n

Elsewhere:<\/p>\n

  • Is this really trading up?<\/a><\/strong> MillerCoors, along with Anheuser Busch, is raising prices on budget beers in a move to get drinkers to trade up to more-expensive brews such as Miller Lite and Bud Light, which struggled in the recession. (From AdvertisingAge<\/em> and includes a cool “Top Brands” graphic.)<\/li>\n
  • Some Colorado breweries are focusing on fewer markets,<\/a><\/strong> but — look out &#151 more out-of-state breweries at heading to Colorado.<\/a> <\/strong><\/li>\n
  • A cultural question.<\/a><\/strong> Max asks: “What or who defines the beer culture of a given country? Is it the average consumer or that one with more ‘sophisticated,’ open-minded or whatever tastes, who is actually part of a minority?” For him, it’s the former.<\/li>\n
  • On dumbing it down.<\/a><\/strong> From A Beer at 6512<\/strong> post in Durango, Colorado, but this goes on everywhere. “Some customers in Durango seem intent on encouraging the unique and special places we have here to regress to the mean. Coors Light and vodka-Red Bulls for all.”<\/li>\n
  • Lighting an ‘Eternal Flame.’<\/a><\/strong> Capital Brewery in Wisconsin is celebrating its 25th anniversary<\/strong> by creating a vertical beer:<\/em> “The 50 barrels brewed April 17 will sit for a year. Then next April, (brewmaster Kirby) Nelson will brew another 50 barrels and blend it with the 50 barrels brewed this year. After a two-month aging, 50 barrels of the mixture will be bottled in June 2012. The remainder will age for another year and then another 50 barrels will be brewed in 2013 and be mixed with the aged beer. Another 50 barrels will be bottled and sold in four-packs, with the remainder stored for the following year’s batch. The process is intended to go on for years.” <\/li>\n

    A little aged passion. A little fresh passion. <\/p>\n","protected":false},"excerpt":{"rendered":"

    This must-watch video started with Rick Sellers and bounced along to a few other blogs. The headline “You do realise that passion is not an ingredient?” at I might have a glass of beer got my attention. It’s a line from video, used to make the absolutely correct point that a flaw is a flaw … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-6285","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1Dn","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/6285","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=6285"}],"version-history":[{"count":22,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/6285\/revisions"}],"predecessor-version":[{"id":10155,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/6285\/revisions\/10155"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=6285"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=6285"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=6285"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}