{"id":621,"date":"2008-09-01T03:47:22","date_gmt":"2008-09-01T10:47:22","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/monday-musing-the-carbon-footprint-of-fat-tire\/"},"modified":"2008-09-01T03:47:22","modified_gmt":"2008-09-01T10:47:22","slug":"monday-musing-the-carbon-footprint-of-fat-tire","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/monday-musing-the-carbon-footprint-of-fat-tire\/","title":{"rendered":"Monday musing: The carbon footprint of Fat Tire"},"content":{"rendered":"<p><img decoding=\"async\" src=\"http:\/\/www.appellationbeer.com\/images\/20080901-carbon.jpg\" alt=\"The carbon footprint of New Belgium Fat Tire Ale\" class=\"alignright\"\/>New Belgium Brewing and The Climate Conservancy have <a href=\"http:\/\/news.newbelgium.com\/wp-content\/the-carbon-footprint-of-fat-tire-amber-ale-2008-redacted-rfs.pdf\">released a 36-page paper<\/a> that assesses the carbon footprint of a 6-pack of Fat Tire.<\/p>\n<p>If you are one of those people who flips to the last page of the mystery book, the answer is &#8220;3,189 grams of CO2.&#8221; The New Belgium blog points out that &#8220;in and of itself is kind of a meaningless number. However, it provides a baseline to measure the results of future improvements and, most revealing, is what makes up that number. There definitely were some surprises.&#8221;<\/p>\n<p>Not exactly light reading, because green is a complicated color.<\/p>\n<p>You&#8217;ll notice, for instance, that glass and retail (red and blue) make up almost half of Fat Tire&#8217;s carbon footprint. So if New Belgium sold less beer in bottles and didn&#8217;t insist it be refrigerated along its route to us then its footprint would be smaller. And the brewery would sell less beer, and we&#8217;d be less happy with the condition of what is in the bottle. See, not so simple.<\/p>\n<p>You may not want to wade through the entire report, but at least take the time to read the conclusions (page 34) and give them a little thought.<\/p>\n<p><strong>&#8211; James McMurtry<\/strong> is a favorite musician and I&#8217;m working on a book about brewing with wheat. So I gotta love this intro to a <a href=\"http:\/\/www.americana-uk.com\/auk\/modules.php?op=modload&#038;name=Reviews&#038;file=index&#038;req=showcontent&#038;id=1565\">review of Childish Things:<\/a><\/p>\n<blockquote><p>McMurtry is like wheat beer &#8211; cloudy, agricultural, substantial and something of an acquired taste, you might be put off after a few sips but if you get the taste, it\u2019ll stay with you.<\/p><\/blockquote>\n<p>I like Childish Things better than the reviewer, but that&#8217;s another discussion.<\/p>\n<p><strong>Beer in the big cities:<\/strong> <a href=\"http:\/\/www.nycbeerweek.com\/\">NY Craft Beer Week<\/a> Sept. 12-21 puts  a nice focus on neighborhoods and crawls.<\/p>\n<p>Nothing timid about <a href=\"http:\/\/www.beerexposed.com\">Beer Exposed<\/a> in London, Sept. 25-27. Look at the  <a href=\"http:\/\/www.beerexposed.com\/experts.html\">lineup of speakers.<\/a> Boak (of <a href=\"http:\/\/boakandbailey.com\/?p=805\">Boak and Bailey<\/a>, where I learned of the event) expresses concerns others of us might share browsing through the hip web site.<\/p>\n<blockquote><p>But\u2026 the whole thing smacks a bit of \u201cbeer is the new wine\u201d to me. There\u2019s quite a hefty entrance fee \u2014 \u00a314 in advance, \u00a317 on the door, which doesn\u2019t include any of the beer walks or talks. Lots of the talks are focused on beer and food. There\u2019s no-one over the age of 30 on the promotional material. There\u2019s even a bloody dress code. Although if this is mostly to stop the sexist t-shirts, I don\u2019t mind so much\u2026<\/p><\/blockquote>\n<p>I&#8217;ll look forward to reading reports from the UK blogging contingency.<\/p>\n<p><!--adsense--><\/p>\n<p><code>&nbsp;<\/code><\/p>\n","protected":false},"excerpt":{"rendered":"<p>New Belgium Brewing and The Climate Conservancy have released a 36-page paper that assesses the carbon footprint of a 6-pack of Fat Tire. If you are one of those people who flips to the last page of the mystery book, the answer is &#8220;3,189 grams of CO2.&#8221; The New Belgium blog points out that &#8220;in &#8230; <a title=\"Monday musing: The carbon footprint of Fat Tire\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/monday-musing-the-carbon-footprint-of-fat-tire\/\" aria-label=\"More on Monday musing: The carbon footprint of Fat Tire\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[3],"tags":[],"class_list":["post-621","post","type-post","status-publish","format-standard","hentry","category-beer-wine"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-a1","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/621","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=621"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/621\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=621"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=621"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=621"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}