{"id":610,"date":"2008-08-20T04:13:19","date_gmt":"2008-08-20T11:13:19","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/important-news-for-light-beer-drinkers\/"},"modified":"2008-08-24T05:32:21","modified_gmt":"2008-08-24T12:32:21","slug":"important-news-for-light-beer-drinkers","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/important-news-for-light-beer-drinkers\/","title":{"rendered":"Important news for light beer drinkers"},"content":{"rendered":"<p>Brew Blog reports that MillerCoors is bringing back the classic <a href=\"http:\/\/www.brewblog.com\/brew\/2008\/08\/miller-lite-bri.html\">\u201cGreat Taste, Less Filling\u201d<\/a> advertising tagline for Miller Lite.<\/p>\n<blockquote><p>MilllerCoors has said it plans to drive growth for its two lead brands by focusing on sharply differentiated marketing positions. Coors Light is about Rocky Mountain cold refreshment. Miller Lite is about taste.<\/p>\n<p>\u201cResearch has shown the two factors that matter the most to mainstream light beer drinkers are taste and refreshment,\u201d MillerCoors said on Tuesday in a message to distributors. \u201cAnd so the path to simultaneous share growth for Miller Lite and Coors Light is clear: We will distinctly align each brand against one of these benefits, driving home our positions in everything we do on behalf of each brand.\u201d<\/p><\/blockquote>\n<p>So now we&#8217;ve established that Coors Light has nothing to do with taste. That&#8217;s progress, I guess.<\/p>\n<p><!--adsense--><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brew Blog reports that MillerCoors is bringing back the classic \u201cGreat Taste, Less Filling\u201d advertising tagline for Miller Lite. MilllerCoors has said it plans to drive growth for its two lead brands by focusing on sharply differentiated marketing positions. Coors Light is about Rocky Mountain cold refreshment. Miller Lite is about taste. \u201cResearch has shown &#8230; <a title=\"Important news for light beer drinkers\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/important-news-for-light-beer-drinkers\/\" aria-label=\"More on Important news for light beer drinkers\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-610","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-9Q","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/610","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=610"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/610\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=610"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=610"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=610"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}