If you remember American Bandstand, or perhaps have seen clips, you recall the popular segment where host Dick Clark would take two teens from the audience. He’d have them listen to a couple of brand new songs, then rate them.<\/p>\n
When asked for an explanation about the number they assigned it many would say, “You can dance to it.” Or that you couldn’t.<\/p>\n
With that context, consider the news about Anheuser-Busch beginning its national push for Bud Light Lime<\/a> (click if you want; right now the ask you to confirm your age, then show you the single, static page behind it — go figure) tomorrow.<\/p>\n While Bud Light Lime takes its cue from Mexican culture, much of its $35 million launch will be directed at fans of indie rock, electronica and dance music.<\/p><\/blockquote>\n The national campaign will feature the music of Santogold.<\/a> A remix of her song “Lights Out,” as well as the ringtone, will be released online next week at budlightlime.com.In addition, a CD sampler, with up to 18 tracks, will be released in June to tastemakers and music blogs.<\/p>\n Meanwhile, Miller Chill has already started a campaign using the music of Brazilian singer Curumin.<\/p>\n So maybe Rate Beer<\/a> and Beer Advocate<\/a> need to add another category to the way they calculate ratings: aroma\/smell 8, appearance\/look 4, can\/can’t dance to it 8.<\/p>\n","protected":false},"excerpt":{"rendered":" If you remember American Bandstand, or perhaps have seen clips, you recall the popular segment where host Dick Clark would take two teens from the audience. He’d have them listen to a couple of brand new songs, then rate them. When asked for an explanation about the number they assigned it many would say, “You … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[],"class_list":["post-545","post","type-post","status-publish","format-standard","hentry","category-musing"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-8N","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/545","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=545"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/545\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=545"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=545"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=545"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}