![\"Gourdians](\"http:\/\/www.appellationbeer.com\/images\/20080421-gourdians.jpg\")
Morning came way too early Friday at the Craft Brewers Conference, but I was committed to put on a Gourdians T-shirt and make it to the 8:30 presentation titled, “Marketing Outside the Pumpkin.”<\/p>\nMorning came way too early Friday at the Craft Brewers Conference, but I was committed to put on a Gourdians T-shirt and make it to the 8:30 presentation titled, “Marketing Outside the Pumpkin.”<\/p>\n
Marty Jones (Oskar Blues), David Buhler (Elysian Brewing) and Greg Koch (Stone Brewing) simply did a masterful job of gonzo marketing their guerilla marketing presentation. They played to a standing-room-only crowd. Not only was Marty putting T-shirts in people’s hands on Thursday but they also created posters and backstage VIP passes (Dave Thibodeau of Ska Brewing was sitting next to me and had one of the VIP tags on).<\/p>\n
I won’t bore you with a bunch of marketing chatter, but this was 60 minutes of proof that beer is about fun, beginning with a foot stomping song. Marty brought his guitar and Dave wasn’t shy (Greg was pretty quiet).<\/p>\n
It’s better with the music, but still might make you smile.<\/p>\n
TASTY BEER OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER OH GOURD DO I HAVE TO BE TOMMY, VINNIE OR SAM OH GOURD WON’T YOU WEAR MY GOURDIAN SHIRT OH GOURD WON’T YOU SEND ME A LARGE OAKEN CASK OH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER Morning came way too early Friday at the Craft Brewers Conference, but I was committed to put on a Gourdians T-shirt and make it to the 8:30 presentation titled, “Marketing Outside the Pumpkin.” Marty Jones (Oskar Blues), David Buhler (Elysian Brewing) and Greg Koch (Stone Brewing) simply did a masterful job of gonzo marketing their … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[85,84,86],"class_list":["post-536","post","type-post","status-publish","format-standard","hentry","category-musing","tag-david-buhler","tag-greg-koch","tag-marty-jones"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-8E","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/536","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=536"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/536\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=536"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=536"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=536"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\n© 2008 The Gourdians, All Rights Reserved<\/em><\/p>\n
\nBEEN A LITTLE QUIET NEED SOME PEOPLE HERE
\nI’M DIGGING MY BRAIN FOR ONE OR TWO IDEAR
\nOH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER<\/p>\n
\nTHAT PRESS RELEASE I SENT YOU I’M SURE WAS MARKED AS SPAM
\nI DON’T HAVE BRETTANOMYCES A BOOK DEAL OR BAND
\nOH GOURD DO I HAVE TO BE TOMMY, VINNIE OR SAM<\/p>\n
\nMR. OLIVER WOULDN’T AND NOW MY FEELINGS HURT
\nI’VE BEEN TRYING TO BOOST SALES GOTTA SPREAD MY WORT
\nOH GOURD WON’T YOU WEAR MY GOURDIAN SHIRT<\/p>\n
\nI NEED AN AGED BEER AND I NEED IT FAST
\nIT’S GOOTA BE EXTREME FOR THOSE BEER ADVOCATS
\nOH GOURD WON’T YOU SEND ME A LARGE OAKEN CASK<\/p>\n
\nBEEN A LITTLE QUIET NEED SOME PEOPLE HERE
\nI’M DIGGING IN MY BRAIN FOR ONE OR TWO IDEAR
\nOH GOURD WONT YOU FILL ME WITH YOUR TASTY BEER<\/p>\n","protected":false},"excerpt":{"rendered":"