{"id":526,"date":"2008-04-08T16:57:56","date_gmt":"2008-04-08T23:57:56","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/if-this-is-heaven-why-are-they-drinking\/"},"modified":"2008-04-08T19:05:53","modified_gmt":"2008-04-09T02:05:53","slug":"if-this-is-heaven-why-are-they-drinking","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/if-this-is-heaven-why-are-they-drinking\/","title":{"rendered":"If this is Beer Heaven, what are they drinking?"},"content":{"rendered":"<p>I was hoping that the new Miller Lite commercials would run during the NCAA basketball tournament because that&#8217;s the best chance I figure to have of seeing them for a while.<\/p>\n<p>Turns out Miller has posted them <a href=\"http:\/\/www.millerlite.com\/commercials.action\">at its website<\/a> (you&#8217;ll probably have to do the age check thing along the way), but not at YouTube.com.<\/p>\n<p><a href=\"http:\/\/www.brandweek.com\/bw\/news\/recent_display.jsp?vnu_content_id=1003785855\">BrandWeek<\/a> has the details:<\/p>\n<blockquote><p>The other effort, &#8220;Ultimate Light Beer,&#8221; features a man walking into beer heaven. It&#8217;s a bar where the bartender recognizes him by name and he has a monogrammed stool, which turns into a recliner upon sitting down. Two patrons are playing air hockey on a table that also is broadcasting a basketball game. Others are shooting pool at a table with moving pockets that catch any shot. When our protagonist orders two Lites, two waitresses deliver.<\/p><\/blockquote>\n<p>Beyond the theological questions the commercials pose they got me wondering . . . Why, if this is heaven, is there a need to drink low-calorie (i.e. light) beer?<\/p>\n","protected":false},"excerpt":{"rendered":"<p>I was hoping that the new Miller Lite commercials would run during the NCAA basketball tournament because that&#8217;s the best chance I figure to have of seeing them for a while. Turns out Miller has posted them at its website (you&#8217;ll probably have to do the age check thing along the way), but not at &#8230; <a title=\"If this is Beer Heaven, what are they drinking?\" class=\"read-more\" href=\"https:\/\/appellationbeer.com\/blog\/if-this-is-heaven-why-are-they-drinking\/\" aria-label=\"More on If this is Beer Heaven, what are they drinking?\">Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[24,23,22],"class_list":["post-526","post","type-post","status-publish","format-standard","hentry","category-musing","tag-beer-commercials","tag-beer-heaven","tag-miller-lite"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-8u","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/526","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=526"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/526\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=526"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=526"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=526"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}