“If a beer is stale make sure it is always stale.”<\/p>\n
That’s what Charlie Bamforth — a “beer professor” with too many credentials to list and author of the new Beer Is Proof God Loves Us: Reaching for the Soul of Beer and Brewing<\/em><\/a> — told brewers yesterday during a conference call\/online presentation for members of the Brewers Association.<\/p>\n Obviously, Bamforth was not advocating brewers sell stale beer — the seminar was titled, “Keep it Fresh: Understanding How Time, Temperature and Oxygen Impact Your Beer and What to Do About Them” — but he did give us something to think about.<\/p>\n His point was much like the lesson a German brewmaster taught Greg Zaccardi, founder of New Jersey’s High Point Brewing, in the mid-1990s.<\/p>\n “He said your beer can always be excellent or always be bad. It can’t go from excellent to bad to excellent,” Zaccardi remembers. “People will buy bad beer. They’ll get used to it.”<\/p>\n","protected":false},"excerpt":{"rendered":" “If a beer is stale make sure it is always stale.” That’s what Charlie Bamforth — a “beer professor” with too many credentials to list and author of the new Beer Is Proof God Loves Us: Reaching for the Soul of Beer and Brewing — told brewers yesterday during a conference call\/online presentation for members … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[292],"tags":[502],"class_list":["post-5222","post","type-post","status-publish","format-standard","hentry","category-musing","tag-charlie-bamforth"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-1me","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/5222","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=5222"}],"version-history":[{"count":6,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/5222\/revisions"}],"predecessor-version":[{"id":10166,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/5222\/revisions\/10166"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=5222"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=5222"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=5222"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}