{"id":499,"date":"2008-03-05T06:17:55","date_gmt":"2008-03-05T13:17:55","guid":{"rendered":"http:\/\/appellationbeer.com\/blog\/why-do-people-drink-something-different\/"},"modified":"2008-03-05T06:17:55","modified_gmt":"2008-03-05T13:17:55","slug":"why-do-people-drink-something-different","status":"publish","type":"post","link":"https:\/\/appellationbeer.com\/blog\/why-do-people-drink-something-different\/","title":{"rendered":"Why do people drink . . . something different?"},"content":{"rendered":"

“Brew” Blog yesterday asked: “Why do People Drink Imports?<\/a>”<\/p>\n

The blog and a related monthly magazine (download it at no charge<\/a>) are from Miller Brewing, and Miller recently conducted research to understand why people pick up the imports they choose. <\/p>\n

A lot to look at but here are a few bullet points suggesting how people choose their imports, and that they may have very different reasons.<\/p>\n

\n\u2022 Fun.<\/strong> Sometimes people want to celebrate a special occasion \u2013 and \u201cspecial\u201d can mean anything from a pick-up game to a party to a vacation \u2013 by paying a little more for a beer. During times like these, people tend to pick up brands such as Corona Extra, Foster\u2019s or Modelo Especial.<\/p>\n

\u2022 Discernment.<\/strong> Some people want to seek out unique-tasting beers (think lambics) or beers that offer a distinct taste experience (hoppier beers). But the taste is the most important thing. For the more luxury inclined person, this could mean ordering a Chimay. Someone hanging out with friends in a beer garden on a sunny day might opt for a Pilsner Urquell.<\/p>\n

\u2022 Status.<\/strong> Green-bottled European lagers are the beers of choice for people seeking a badge that says they\u2019re sophisticated and accomplished \u2013 or who just want a refreshing beer. Hence the number of green bottles at high-end lounges or restaurants. Beers for these settings include Heineken, Stella Artois and Peroni Nastro Azzurro.<\/p><\/blockquote>\n

You’ve probably already figured out what’s missing here. Craft beers, microbrews, whatever you call them. Mostly American, but also the imports that aren’t distributed by giant brewing companies. <\/p>\n

Yep, we drink them for fun, discernment and, to be honest, status. Although that doesn’t have to come in a green bottle.<\/p>\n","protected":false},"excerpt":{"rendered":"

“Brew” Blog yesterday asked: “Why do People Drink Imports?” The blog and a related monthly magazine (download it at no charge) are from Miller Brewing, and Miller recently conducted research to understand why people pick up the imports they choose. A lot to look at but here are a few bullet points suggesting how people … Read more<\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jetpack_post_was_ever_published":false,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":false,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2}},"categories":[17],"tags":[],"class_list":["post-499","post","type-post","status-publish","format-standard","hentry","category-beers-of-conviction"],"jetpack_publicize_connections":[],"jetpack_featured_media_url":"","jetpack_shortlink":"https:\/\/wp.me\/p4wTn-83","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/499","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/comments?post=499"}],"version-history":[{"count":0,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/posts\/499\/revisions"}],"wp:attachment":[{"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/media?parent=499"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/categories?post=499"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/appellationbeer.com\/blog\/wp-json\/wp\/v2\/tags?post=499"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}